Like you have tips and guidelines for any other part of marketing, you have for banner ads as well. Of course there are a few things that if you take care of, you’re for sure going to make your banner ads far more effective and powerful.
Who says there are no rules for banner ads?
No, it’s a fact! So many people do say this!
This is why we have come up with a few guidelines that will help you make your banner ads quite effective and powerful. Let’s go through them one by one
- Specific targeting
- Make it short, lucid and attractive
- Ads should go with the website design
- Ads should not take too long to load
- Images and Graphics should be relevant
- Never forget branding elements
- Use a relevant call to action
- Create a relevant landing page
- Test your banners
- Creativity is the key
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Make it short, lucid and attractive
Ads should go with the website design
Make sure your ads do not conflict with the design of the website it will be displayed on. Keep the website design in mind while creating the ads. It is no problem if your ads get influenced by the advertising medium.[useful_banner_manager banners=24 count=1]
Ads should not take too long to load
You must be aware with the maximum file size your banner can be. The animations and the design elements that you include in your ads should not be so complex that the ads take too long to load.
Images and Graphics should be relevant
Never forget branding elements
Use a relevant call to action
Instead of simply asking to take an action by saying something like ‘click here’ or so, make your value proposition clear through your CTA. Your CTA should answer the most common questions of the visitors such as ‘Why should I click on this ad? ‘, ‘is there something I am going to win or gain access to’ and so on.
Create a relevant landing page
There are so many factors related with the components of your banner ads (images, graphics, text, CTA etc) such as how are they placed, their quality, content and so on. You must test different variations of your ads to see what works well, see if your click through rates change and depending on them can optimize your ads for best results.
Creativity is the key
Hopefully! These simple tips on making banner ads more effective will help you. However, if you know some, do let us know in comments. We would love to hear from you.