How and Why to Switch Your Career to Digital Marketing

10/02/2014

Digital-Marketing-Career
Switching your career isn’t an easy decision and that you really need to take each step meticulously. However, if you are well aware with market scenario, its demands and the skills you posses, things can become less complicated for you. If you know well whether your skills would fit into the demands or not, you can of course be successful at your move.

As far as digital marketing is concerned, switching your career to it is of course not that easy like it is in other cases. However, if you are blessed with a guide to guide you through the correct ways of switching the career, your destiny shouldn’t be that far. Here are a few things you can do while switching your career to digital marketing.

How to switch your career to digital marketing

Devote few hours a day to digital marketing initially
If you really want to switch your career to digital marketing, you need not quit your current job immediately; rather devote a few hours on digital marketing every day, initially. Once, you think your knowledge in digital marketing is up to the mark and you can conduct digital marketing campaigns well, you can of course go head and switch to a full-time digital marketing job.

Read digital marketing blogs to get better insights
Digital marketing is a lot about content and education and that you will find good and informative information easily on internet now. A number of industry experts these days share a lot of information with their views on it through blogs that can really be helpful for you in gaining insights about the industry related terms and methodologies.
Some examples of such blogs or websites are moz, http://moz.com/blog, DSIM, http://dsim.in/blog and so on.

Watch digital marketing videos
When reading blogs will help you gain insights about this industry related terms and methodologies, watching videos will help you make your concepts clearer. As far as educative and informative videos are concerned you will find many on video platforms like YouTube and vimeo and that too for no charge.

Attend digital marketing events, webinars, conferences and meet ups
Meeting digital marketing experts and learning live from them will certainly give you more exposure. They share their views and ways of dealing with the challenges that they face or are ongoing in the industry. This will not only add to your knowledge but will make you more confident.

Start your own blog
Now when you have learnt so many things you can share your knowledge with others by starting a blog. This will help you establish as a thought leader in the industry. Besides, it will hardly take five minutes to start a blog through blogger or wordpress. However, make sure you constantly update it. As far as writing a blog is concerned we have discussed it in detail in our article ‘How to Write a Blog Post in 9 easy steps’.

Get trained in digital marketing
You can try with everything that’s mentioned above to get started with digital marketing still if you think you need to go through an instructor led program and that too in a class room settings so that you can ask questions and practice things under an expert’s guidance, you can of course take a digital marketing course from a reputed institute that will give you hands on training.


Why to switch your career to digital marketing

Competition is too low
The digital marketing industry is quite new and that the competition is too low as very few people posses its core knowledge however the demands are high.

Growth rate is 30%
With highest growth rate at present among all other industries and that is of 30%, digital marketing industry allows you to grow as well if you are a part of it.

Future is secured
Digital has become the present and future of marketing, promising for a secured future for digital marketing professionals. Besides, people are never going to switch back to the old and interruptive ways of marketing which in turn makes digital to be a great success today and in the forthcoming days.

Abundance of jobs
With almost all industries shifting their budget from conventional to digital marketing, demands for skilled digital marketing professionals are increasing day by day. Organizations need skilled people and they need them now.

Easy to understand
You anyway spend hours on internet, whether it is on Google, facebook or any other platform. In digital marketing, you only need market your product or services using what you love doing already. Like you do social networking or information hunting, you carry out digital marketing campaigns. As simple as that!


A change of career could be life changing for you and so must do it carefully. Make sure you have fastened your seat belts before you make your move. Digital marketing can be a fantastic industry to step into, just make sure you know the skills well. We wish you good luck in your career!

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