However the question arises why and how?
-For your marketing is always dependant on the lifestyle and tendencies of the masses. So, if it changes your marketing is supposed to change as well.
Moreover, it is really crucial for you to understand your customers and their inclinations irrespective of what market your business is working on. Internet has brought a big change in the way people discover, share, connect and shop. In fact, a recent study revealed that over 80% of adults use internet for multipurpose activities.
Hence, it is high time that you transform the way you connect and communicate with your customers. Forget about those old-school techniques such as telemarketing, print advertising, radio, TV or direct mail as they don’t work anymore.
However, before you do that let’s have a sneak peek to how internet has changed the marketing world and that how you need to adapt to it for a thriving business.
Internet bestows you with a kind of marketing wherein you can segment your audiences according to their persona and can target your potential customers accordingly. So, now with internet you don’t need to waste your moolahs on advertising to those who are never going to buy your product.
Internet provides a more measurable marketing Endeavour enabling you to calculate returns on every single penny you invest, and invest wisely.
Internet allows you to conduct a kind of marketing in which you don’t interrupt your customers while they on their go. You rather invite them to come and engage with you, which people love. So, why would they want to get disturbed if they have the leverage to connect to you whenever they want or have time?[useful_banner_manager banners=25 count=1]
People have become a lot more demanding than what they used to be some 9-10 years ago. They want the complete information before they actually buy the product for which they research and hunt on internet. In fact, according to a recent study 78% of internet users conduct product research online .This has led the marketers to become more alert and provide the kind of information people are looking for. However, internet makes their task easier at the same time.
One of the most considerable change that internet has brought is that now even the small companies can build their brands through various online channels, which used to be a bit difficult for them with the traditional media as it is so expensive and relatively very less effective too.
Besides!
- Companies that blog get 55% more website visitors.
- Inbound marketing costs 62% less per lead than traditional, outbound marketing.
- 67% of B2C companies and 41% of B2B companies have acquired customers through FaceBook.
- 57% of businesses have acquired customers through their company blog.
- 42% of companies have acquired a customer through Twitter.
These were the glimpse of just a few very basic stats, there are innumerable like these.
Hopefully, the discussion must have helped you in identifying with the change that internet has brought in the world of marketing. Hence, go ahead and embrace this change to get rid of expensive, low-yielding marketing programs to get benefitted from finely-tuned lead generation machines. Act smart! Go digital before it’s too late!
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Learn from real practitioners not just trainers.
