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How Google Adwords accounts for 70% of the web traffic and 90% of the business for Aryan Florist

21/03/2014

Aryan Florist

Overview

Aryan Florist started using AdWords with a modest budget of Rs.200 per day. Business scaled phenomenally and the company has increased its budget manifold. Today, Adwords accounts for 90% of its business.


About Aryan Florist

Established in 2004 by Rishi Sachdev, Aryan Florist is a company based in Changdigarh that caters to the floral needs of customers not only in India, but also those living abroad who want to send flowers in India. The company provides excellent service in all villages of Punjab. It is renowned for its quick delivery of flowers. It has a track record of delivering flowers within 3-4 hours of ordering, even to the remotest village in Punjab.

Aryan Florist has now grown to cater to the floral needs of consumers in more than 100 cities of India.

The Journey with Adwords

Aryan Florist started using Google AdWords in 2004 with a modest budget of Rs.200 per day, which has increased to around Rs 2000-3000 per day at present. It all happened due to the value derived from this advertising medium.

Business has scaled phenomenally using AdWords. Besides, the company received more flower orders than usual especially with season-specific campaigns. According to them, they even increased their budget for such campaigns. For instance, they increased their budget to as high as Rs 10,000 per day for their Valentine’s Day campaign and used texts and keywords specific to Valentine’s Day in their current campaigns to make them more relevant for the season.

Even through, the Valentine’s Day campaign was run for a small period only (Feb 7- Feb 14), it gave some wonderful results which are as follows:

• website traffic increased from 100 visits per day to 600-700 visits per day
• 70-75 orders in that week
• 30-35 of those who purchased the products, visited the website again and continued to place orders

“Today, AdWords accounts for 70% of its web traffic and for 90% of its business, proving to be a key ingredient in the success formula for Aryan Florist.”

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Why Google Adwords

Google Adwords gives you the flexibility to change your AdWords campaign budget at any time and adjust campaign geo-targeting at the country, region and city levels. Besides, you receive an ultimate support from the Google AdWords specialists and all your queries get answered within a turnaround time of 24 hours!


About Google Adwords

Google Adowrds is a performance based advertising program that enables business large and small to advertise on Google and its network of partner websites. Hundreds of thousands of businesses worldwide use Adwords for text, image and video ads priced on a cost-per-click (CPC) and cot-per-impression (CPM) basis. Built on auction-based system, Adwords is a highly quantifiable and cost-effective way to reach potential customers. For more information, visit http://adwords.google.co.in

Words by Rishi Sachdev, Founder, Aryan Florist

“The flexibility to change your AdWords campaign budget at any time and adjust campaign geo- targeting at the country, region and city levels are the two most important features of Google AdWords.”

The Takeaway!

Start Google AdWords campaigns with a modest budget, focus on the right keywords and ad texts and then scale-up their investments gradually.

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