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How Page Speed Influences Ranking of Your Website?

02/04/2014
image from dsim

Don’t you get frustrated if it takes too long for a web page to load?

You do! Right?

So do the visitors!

And, so they bounce back and perhaps go to your competitors!

Even search engine considers page load speed while ranking your site as their main aim happens to be providing the best possible experience to the users.

So, let’s talk about page speed and its influence on your website ranking so that you can easily cope with it, reducing your site’s bounce rate.

How Page Speed makes a difference

Does page speed matter to your site, should you pay your main attention towards it or does it make a difference to your site? Let’s see!

Suppose you want to order a pizza and you went on a pizza maker’s website to order it. Now it is obvious that if the page loading speed of their website is slow it would take time and so you might leave their website and try for any other caterer. So, page load speed actually plays a very crucial role in not only getting a customer but also in ensuring customer satisfaction and loyalty because remember an annoyed customer seldom comes back.

A slow page speed impacts on the user experience, which has become the utmost priority for the search engines. So, poorer the page speed or say the user experience, lower will be your ranking on the search engines.


How does Page speed impacts mobile site?

As you all know that fact that number of mobile phones on earth is more than that of human beings. So, you can better understand how important it has become for you to think about mobile while you make any strategy for your marketing. On top of it, the fact that people find it easier to surf internet on their mobile while they are on their go adds to the point. Hence, page loading speed holds relevance for mobile sites as well.

How Google looks upon page load speed?

Last few years have seen the emergence of a number of search engines but Google remains unsurpassed. The search mogul, Google loves to keep you on your toes as it loves to find weaknesses in your sites, for their main objective like we said earlier is to provide the best user experience. If page loading speed is responsible for good or bad user experience, then they will consider it for sure and so they do.

In a video by Matt Cutts, he clearly explains that although images, content, optimization, etc are important but it doesn’t mean that you should ignore the page loading speed as it can make or break the user experience.

Let’s say for example you and your competitor’s website both have equal authority and relevance but your competitor has better page loading speed than you. Google will certainly rank your competitor higher than you. So, if you want maximum organic traffic, you should never ignore the page loading speed.

Assess Your Site Performance with Page Speed score

So, by now you must have got that we can’t afford to ignore page loading speed for it is accountable for good or bad user experience. The good news is that Google has released a helpful tool for you through which you can evaluate your site performance with page speed score. This metric gives a score between 0 – 100. On top of it, it provides separate scores for mobile and desktop sites and not just that it also informs you precisely where you need to improve. You can check out this tool here.


Afterword

A good page loading speed will certainly lead to better engagement, retention and conversion and that it is worth your time and money. So, please don’t overlook it. The sooner you realize the importance of page loading speed, the better it is for your business.

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