Homosapiens were never satisfied with what they achieved and so they kept on inventing ways to make life smoother and sophisticated. Perhaps they will never be satisfied in future too and will keep on inventing things and ways.
Almost two decades ago we didn’t have mobile phones but now mobile phones have become an integral part of our lives. We are so much dependent on it that forget about a day we can’t imagine an hour without it. Whether it is research, shopping or any other activity we prefer to do it through internet on mobile, for it is quite handy and can be easily used while we are on our go.
And, we very well know that marketing and life style of the people are inter related. If one will change it is sure to change the other. For instance, if people prefer to use internet on mobile than any other device, businesses need to include this factor while strategizing their marketing blueprint.
I think by now it must be clear to you that how important it is to consider mobile while doing anything and everything in your marketing venture. Still, let me give a sneak peek of a few statistics related with mobile that will make thing clearer to you.
Why a mobile-friendly website has become crucial for your Business?
• 1.08 of these are smart phones
• 50% of local searches are carried out on mobile devices
• 86% of mobile Internet users are using their devices while watching TV
• A third of Facebook’s 700 million users are using Facebook Mobile
• Half of twitter’s 175 million users are using Twitter Mobile
• 50% of local searches are carried out on mobile devicesNot just that mobile internet use is expected to overtake traditional desktop and laptop Internet use by 2014 as per a recent study.
It is evident from the statistic that how crucial it has become to have a website that’s compatible for mobile as well. Many businesses that have embraced the mobile web have experienced a surge in mobile traffic, such as Facebook, Twitter and so on.
By the way what is a mobile friendly website and what all factors are there that account for a mobile friendly website. Let’s see
“You can view your website on your mobile device does not mean your website is a mobile-friendly website. “
A mobile-friendly website is the one that’s designed specifically for mobile or say smaller screens allowing easy navigation and only display information and content that are relevant for user’s needs.
Let’s take an example here in order to make out the differences between a website and a mobile site. Below is the screenshots of website and mobile site of eBay. Now you can easily make out from the picture that in both the sites they have taken care of simplicity, relevance and ease of navigation according to the respective devices.
Although people find it easy to access internet on their mobile but they can’t spend long time looking for what they want and so the mobile sites should be designed in a way that the experience the user has is quick and easy.
Be innovative and lead the way
If truth be told, only 2% to 10% of websites have been specifically designed with mobile users in mind, which signifies that majority of your competitors does not have a mobile-friendly website. Don’t you think it’s an opportunity to have an extra edge over your competitors by having a mobile friendly website before they do as mobile marketing is the future of marketing?
Besides, many studies reveal that bounce rates for websites that are not mobile-friendly are often between 85 – 90%, which means that there is an immediate loss in traffic of between 10 – 25%.
Besides, if you want to study about how it will affect your business, you can make use of Google Analytics data and find out how many people are visiting your site on mobile devices and their behavior while they are on your site.
So, don’t lag behind instead lead the way and be innovative by having a mobile friendly website before your competitors have to drive more traffic, generate more revenue and boost sales.