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Overview
Lenskart.com offers over 5,000 stylish frames, prescribed and fashionable glasses and more than 45 kinds of branded contact lenses, offering an umbrella for all the leading manufacturers of the world like Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision etc.
Challenges
Approach
• Reaching out to every nook and corner of the country through social media
• Sparking word of mouth marketing through social media
• Paying major attention towards customer retention and encouraging them to come back repeatedly
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Results
• One Lakh visit per day
• Almost 2000 orders per day
• The only eyewear shopping portal to reach far into every corner of the country.
Words by Peyush Bansal, Founder, Lenskart
“Consumers will come online as physical retail still would not be able to justify the high operational costs”.
Learn from real practitioners not just trainers.
Table of Contents