Twitter has taken this step to check the all-time low in user growth figures during the recent quarter. Dick Costolo, Twitter Chief Executive told to Wall Street analysts that the company would make a number of changes to freshen up the service.
The redesign that was unveiled on Tuesday, will allow users to ‘pin’ a tweet to remain at the top of their feed. Besides, tweets that have received more retweets or replies will also appear slightly larger to drive more user engagement.[useful_banner_manager banners=25 count=1]
Although, the new layout will be available to a small group of users initially but it won’t take too long to be deployed to twitter’s 241 million users and will be available for everyone in coming weeks.
According to a report although the fourth-quarter revenue for twitter was higher-than-expected as of February 6, investors focused on user growth that was just 3.8 percent, which is the lowest rate of quarter-on-quarter growth since Twitter began disclosing user figures. The San Francisco-based company went public in November.
The new redesign of the social networking site will allow users to select a large banner picture to display across the top of their profile page, as well as a much larger profile picture. Both these features have a resemblance to Facebook.