How Online Marketing Can Fuel ‘Word Of Mouth’ Marketing

16/04/2014

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Word of mouth marketing used to happen earlier as well when there was no internet but the way it happens in online world it is really very difficult to comprehend its impact in words. Earlier you need to incite the word of mouth and make endeavors to make it happen but now people are so crazy about the social media that they need the opportunity to share things. So, you only need to concentrate on what could be that opportunity. Besides, a recent research revealed that 15% of conversations about products and 23% of conversations about services took place when somebody referred to something they saw online. So, you must utilize online marketing to make most out of all your marketing strategies. Here are five ways you can do so.

Create content that can create a Buzz

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If you want to create content that is really buzzworthy, you need to focus on things that are truly unusual, exciting and hilarious. Having an emotional component in your write ups will help people connect to it. Although, the delivery channels matters as well, still the content happens to be more important. People are certainly going to enjoy it irrespective of the channel on which it is delivered, making it viral, if the content is really that interesting.


Time Factors

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Yes it does! Time factors when it comes to maximizing engagement with the consumers. Obviously, somebody who sees your posts while they are active on social media is most likely to engage with your content than in off hours when they are busy with their work. So, try posting content when people are likely to be present on social media sites to incite the conversations.

Produce useful content that is easy to find

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Suppose you are in the middle of a conversation and you need some information about footwear stores nearby, you will certainly go ahead and hunt for it on the Web. If you Google to find the location of the store, you will get results instantly and that you can easily share it with your friends in real time conversation as to where to buy the footwear from. This is why quick access to information especially like these is crucial. Besides, make your digital content is conversation friendly by providing useful information through it.

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Target Real-world Influencers

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A recent study on real-world influencers on the Web revealed that almost 25% of word of mouth comes from 10% of the population who are most active in making recommendations. They are the best way to advocate your brand, looking at the numbers.


Never forget your brand proponents

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Your brand proponents are those people who visit your site very frequently are always looking for something to share with their friends about you, your product and your services. So, you must produce good and fresh content constantly keeping them in mind.


This is how online marketing can fuel offline conversations. Identify with this benefit of online marketing and use it to your advantage as much as possible.

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