In one of our previous articles we discussed about how online lead generation can benefit your business but I think we didn’t talk about how to generate sales leads online. And, as we all know how important it happens to be for any business to find new customers, let’s go ahead and discus how to do that effectively.
1) Improve your ‘Contact Us’ Page
2) Offer freebies
3) The personalization
When it comes to improving the response rate, you can considerably do it by personalizing communication as much as possible. Suppose if you are sending email communications, try segregating email lists into two or three groups based on ages, geographies, common interests or other relevant criteria that matters. Now, in order to yield a higher click-through rate, customize messages for each group. Make sure you don’t forget to take the name of your potential customers in all forms of communication.
Mostly, people like to buy but they don’t like to be sold. This is why inbound marketing happens to be the most effective way of generating sales ready leads as it never coerce you by adamantly trying to make a sale, it rather connects to you, interacts with you instead of telling interruptive stories. It intends to add some delight to your life instead of distracting you while you are on your go.
Inbound marketing is all about producing and sharing good and valuable content with the consumers through various channels. Creating and sharing good content helps make your business easy to be found, earn the attention of the customer, bring them to your website, convert them into leads and finally sales.
5) Testing is the word
These were a few ways you can generate sales leads online. Let us know in comments if you know some more. We would love to hear from you.