
Last updated on November 28th, 2016 at 06:16 pm
“Many a small thing has been made large by the right kind of advertising.”- Mark Twain
Very true!
It is sometimes the right advertising that transforms even the rags to riches but again it’s the right advertising and not just advertising!
Advertising itself is categorized into types and sub types and that it entirely depends on the kind of business you are running as to which advertising will go well with it.
You have two types of advertising –online such as PPC, social media advertising, so on and offline or say traditional advertising such as print, radio and TV advertising
Right now we are going to talk about PPC advertising versus traditional advertising and see which the one is meant for you.
Contents
1) Specific Targeting

2) Measurability & Flexibility
But then , in traditional marketing once the ads are telecasted, aired or circulated you can’t make any change no matter whether it worked for you or not. On top of it you cannot calculate your exact outreach as you cannot calculate as to how many people saw your ads.
3) Return on Investment (ROI)
4) Budget
Although traditional advertising might seem alluring at times but for, PPC advertising is highly targeted, cost effective, measurable, flexible and yields good ROI, it helps you reach your advertising goals quickly and inexpensively. All you need to do is use the right tools, the appropriate resources and have a hyper-focused approach.