It was revealed in a recent research on mobile media consumption that 68% i.e. more than two-thirds of global mobile users have spent money via their mobile phone over the last year. The study also reveals that 83% of the global mobile users are planning to make purchase through mobile phones in the next 12 months, which is a 15% increase on current levels.
The study also found that mobile devices are becoming integral part of people’s life and that trust and reliance on mobile devices has increased significantly in last few years, which is expected to have a big impact on mobile commerce in 2014.
A ‘mobile-first’ world
The purchase decision
The mobile content
The way mobile content is gaining similar importance as TV, the consumer behavior across the entire purchasing lifecycle is getting impacted by mobile advertising whether it is about small day-to-day purchases or bigger purchases, like cars.[useful_banner_manager banners=24 count=1]
The way more and more shoppers are going mobile, it has become crucial for businesses to focus more on mobile while creating a marketing strategy and try providing the best experience even to mobile users.[useful_banner_manager banners=15 count=1]
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