It is being said that marketers in India need to bring more focus and clarity to digital. However, before you look ahead and figure out why it is so, it’s always better to look how far you’ve come. So, let’s have a quick glance at the digital landscape in India till now.
The pace at which the digital advertising market is growing
Why invest in digital marketing
Some very simple but solid reasons as to why you need to invest more in digital marketing are:
• It has a wide reach
• Is target Oriented
• Easy to use, and
• Is Highly informative
To find out more detailed reasons as to why should you invest more in digital you can visit our article here![useful_banner_manager banners=24 count=1]
Risk Taken when you ignore digital marketing
• You miss the 24/7 world
• Competitors will obtain the advantage
• You would be missing out on a big part of your market
213 million people in India use Internet
According to the latest Nielson Global Online Survey, over 85% of the world’s online population has used the internet to make a purchase, which is about 875 million, up to 40% in the last two years.
20% of Google searches by month are for local businesses and 46% of daily searches are for information on products and services.
How marketers are going to employ digital marketing
The Bottom Line
“Go digital! Uplift your business now or never!”[useful_banner_manager banners=22 count=1]
Learn from real practitioners not just trainers.