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Company Profile
Challenge
Solution
• For a richer and total experience with SMBs, Dell created a LinkedIn Customer Group community called ‘More Growth’.
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Results
11,600+members in just 120 days from 6000+ Small and Medium Businesses from over 400 towns and cities in india
200+ discussions and over 1000 comments
70% of the Group members are core SMBs
1 out of 4 Group members are CXOs, VPs or Directors
Top verticals represented include IT, Education, Management Consulting etc
Words by P Krishnakumar, Executive Directors- Marketing, Dell India
“As Dell is a pioneer in driving innovative solutions, we were able to harness LinkedIn’s strength as the world’s largest professional network to create the first-of-its-kind online destination for SMBs in India. With over 10,000 members, More Growth is a vibrant and engaging community which has helped in re-emphasizing Dell’s position as a valuable partner within the target audience.”
Learn from real practitioners not just trainers.
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