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How Dell Harnessed LinkedIn’s Strength to Create Vibrant Online Communities for SMBs in India

03/05/2014

 

Company Profile

Dell has been among the fastest growing technology companies in India and continues to be among the top three today. It has proven to be trusted technology solutions partner to large enterprises, public sector, small and medium businesses and home users. Dell is focused on being an end to end solution partner to its customers and provides a host of products and solutions including laptops, desktops, servers, storage, networking, electronics, software and accessories to the important SMB market in India.Dell is the first brand in India to engage in successful and ongoing online conversations with the diverse SMB audience on LinkedIn.


Challenge

To build an immersive experience in order to engage and have meaningful conversations with the small and medium businesses in India

Solution

• For a richer and total experience with SMBs, Dell created a LinkedIn Customer Group community called ‘More Growth’.

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Results

11,600+members in just 120 days from 6000+ Small and Medium Businesses from over 400 towns and cities in india
200+ discussions and over 1000 comments
70% of the Group members are core SMBs
1 out of 4 Group members are CXOs, VPs or Directors
Top verticals represented include IT, Education, Management Consulting etc


Words by P Krishnakumar, Executive Directors- Marketing, Dell India

“As Dell is a pioneer in driving innovative solutions, we were able to harness LinkedIn’s strength as the world’s largest professional network to create the first-of-its-kind online destination for SMBs in India. With over 10,000 members, More Growth is a vibrant and engaging community which has helped in re-emphasizing Dell’s position as a valuable partner within the target audience.”

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