Last updated on August 28th, 2014 at 10:38 am
Something that needs not any explanation is how important lead generation happens to be for your business. There are a plethora of platforms in digital marketing through which you can generate more and more business leads. Social media is certainly one of them.
If leveraged well social media can work as an ultimate lead-generation machine. Last time we talked about how small businesses can leverage twitter to generate more leads and right now we are going to talk about a few ways you can capture leads from Facebook.
A recent report revealed that almost 52% of marketers sourced a lead from Facebook last year. In past we have discussed about many case studies as to how different businesses have generated a significant amount of revenue from Facebook. But we have not talked about the technicalities in detail so as to help you achieve what other businesses already have been achieving through Facebook. Here are a few ways you can capture leads from Facebook.
Calls-to-action on the cover photos
Links in Captions
Hosting a chat on Facebook
Facebook chat, hosted directly within a post on your Company Page, helps you to virtually gather Facebook users to discuss a common topic. Now you can share a landing page containing a relevant resource throughout the chat. For instance, if somebody asks a question that can be answered in a blog article, ebook, or other resource that’s there on your website, you can simply link them to the respective page on your website. This will not only give your Facebook Fans an affluence of resources to learn from but gives you a wonderful opportunity to convert them into leads.[useful_banner_manager banners=24 count=1]
Extending content’s reach through targeted advertising
Facebook is a cache of information about your consumers and on top of it you can use this information while advertising your message to them targeting different ads to different sections sophisticatedly. To know in detail about how can you generate more leads and increase revenue through Facebook advertising , you can visit our article ‘5 Ways to Increase Revenue through Facebook Ads’.
[useful_banner_manager banners=17 count=1]
So, these were a few ways you can capture leads from Facebook. Let us know in comments if you know some more. We would love to hear from you!
Learn from real practitioners not just trainers.