• Augment user interaction through social media and build rapport with the customers.
• Gain some helpful feedback by providing a direct platform for our customers to voice their opinions while building the brand through customer relations.
• A blog featuring the latest movie reviews, polls, offers and discounts and miscellaneous articles about our activities, tie-ups, products, etc was created
• Facebook Fan page was created. Posts included latest movie trailers and event updates, periodically spiced with quiz questions or giveaways.
• In order to entertain while interact Twitter page was created and music, trivia, quizzes, polls and latest movie news were tweeted on it.
User interaction was augmented
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