A recent survey(‘b-schools and Engineering colleges shut down- Big Business’) conducted by the Associated Chambers of Commerce and Industry of India (Assocham) revealed that only 10 percent MBAs in India are actually employable despite huge demand of MBAs.
An MBA degree has not remained enough to get a job, for marketing has changed a lot in last few years but your MBA course curriculum hasn’t much and that there lies a gap between industry relevant skills and education.
Companies need professionals who can help them in developing their business, increase their leads, sales and profits and looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say the traditional marketing.
The digital era has arrived; consumers have become smarter than ever, they are accomplishing multiple tasks on various digital devices including shopping as well. And to reach them marketers need to go digital as well. And to go digital they certainly require digital marketing professionals who can help them do that.
Still let’s have a look to a few more reasons in details as to why marketing students in India should learn digital marketing.
Digital is the Future of the Marketing
Urbanization in India is happening at a spectacular pace influencing the life style and buying behavior of the consumers. The ever increasing penetration of internet and social media in the country has lead to a dramatic change in the purchasing behavior of Indian consumers. Not just that the increasing number of people accessing internet on mobiles has changed the game of marketing a lot. So, you need to identify with where your customers are and present your marketing message to them on the respective platform or channel.
Since, a large part of consumer is on internet rather mobile internet, you too have to be there being a marketer and that you can do through digital marketing. The old style of marketing is not going work anymore as your audiences who love sophistication and comfort will seldom bear the hassles of traditional marketing if they have the option to do the kind of shopping they want. Things would only get bigger and better when it comes to the current trends making digital marketing the present and future of marketing.
Demands for digital marketing skills are high
Digital Marketing gets you better remuneration and growth
With a growth rate of 30% the digital marketing industry is booming high and that you being the part of it get to grow as well. Besides, since it is a new industry, not many people are a part of it however the demands are high. So, chances of you getting better salary and growth are high if you step in to this industry now.[useful_banner_manager banners=24 count=1]
Digital Marketing opens up wide variety of job prospects
Digital marketing is itself comprised of a number of branches such as Search Engine Optimization, Social Media Marketing, Content Writing, Copy Writing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing and so on. All these branches of digital marketing are very vast in themselves and that you have a plethora of options to choose from when it comes to selecting a field to shape up your career.
You can launch your own business or earn independently
So, by now you must have understood why adding digital marketing skills to your resume has become so crucial for you especially if you are a marketing student. Besides, if you have any query regarding digital marketing and its scope, you can ask in comments.
Learn from real practitioners not just trainers.