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Facebook Announces Advertising ‘Boot Camp’ For Smaller Advertisers

14/05/2014

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Facebook announced it on Tuesday in a blog post that the social networking giant along with partners like Square, Intuit QuickBooks, and LegalZoom, is planning a five-stop event tour called Facebook Fit,which will be a series of “boot camp-style events designed to help SMBs achieve business success.

The company found that advertisers are still unsure about simple things like how many users see their ads and so on. Businesses want to generate as much revenue as possible and Facebook can help them more in determining exactly how much money their ads are generating. As of now Facebook is already using statistics like Likes, fans and comments to help advertisers determine their ad success, but the idea is they aren’t always clear.

“Those are things that help your business, but that’s not what makes the cash register ring at the end of the day,” Levy told Mashable. “You want to drive sales and you want to drive new customers, and we need to be helping businesses understand how they drive that, not just how they make a post go viral.”

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If the marketers would understand better how the platform works, the chances are they will advertise more aggressively with Facebook. At present, Facebook has more than one million advertisers, the majority of which are small businesses. Although the number of advertisers is high, still it is only around 4% of the total number of SMBs that have active Facebook pages i.e. 25 million. So, there is a lot of revenue potential that is untapped and that there is a lot of room for growth.

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