The marathon 9-phase voting is over in the country and the time has come when you will finally know how the next Lok Sabha is going to look like. Everyone with their fingers crossed must be waiting to know who is going to represent their country at the union as the election results will be declared today.
The year 2014 Lok Sabha elections have recorded the highest voter turnout ever at 66.4%, but let’s see what majority of citizens of the world’s biggest democracy actually want. Although, many surveys and studies in the past revealed that majority of Indian want BJP or say Narendra Modi to be their representative at the union but nothing can be said until we get the final results.
Anyway, talking about Narendra Modi, there are so many things we have learnt from him, whether it is about management, marketing or just anything else. He has proved to be the true inhabitant of this digital world by leveraging various digital platforms to generate awareness about him and his party. He actually connects to all the section of the country irrespective of their age, gender etc.
Let’s have a look to a few marketing lessons that we have learnt from Narendra Modi
NaMo Identified with the target audience
NaMo choose the right platform
NaMo went digital
It is high time and that you cannot overlook the role of digital in any marketing communication. The sooner your brand gets on to a digital media, the better it is. NaMo is leveraging various digital media platforms since long. In fact, his online mention is said to have increased by 126 per cent since January 2013. With around 2,263,674 followers on micro-blogging site Twitter and over 3,598,400 likes on his Facebook page, Modi is the first Indian politician to have such a great presence on social media. Last year, he also launched apps for iPad and iPhone that lead to his blogs, speeches, books and images. His website is said to be one of the most organized political web properties. It gives us a lesson that we must choose our media wisely. Social media, one of the most effective platforms for communication with the masses, is relatively the cheapest communication vehicle and that leveraging it will not only help you reach your audience but you will have the true value for your money.[useful_banner_manager banners=24 count=1]
NaMo embraced Technology
If we really want to grow our business we cannot overlook the technology and have to match the pace with it as it can really help us reach our audiences effectively. And, if you don’t doesn’t mean your competitors don’t as well. NaMo identified with this need of the hour and embraced technology to augment his reach. So, if a 63 year old politician can do this, you and I certainly must.
NaMo made it more interactive
NaMo focused on subtle branding
NaMo integrated various communication channels
There are various channels for communication such as TV, radio, social media, email marketing and so on which are all beneficial in their own ways but you cannot achieve your marketing goals just by leveraging any one channel or leveraging them individually. You need to integrate various communication channels to get the most out of your efforts. Just like the way, NaMo’s ‘Chai pe Charcha’ campaign integrated various channel to get maximum impact. It took the advantage of on ground kiosks to gather people in the offline world, connected them to party leaders and people from other towns with the help of digital media, which was further promoted through TV, radio and print media to further increase the reach and visibility.
NaMo linked his party with things that matter for people
NaMo made it more engaging and interesting for the people
Talk about something that people will love to talk about just like the way NaMo do in his campaigns. It could be anything a discussion on how your product or services can be made better or how your product and service can make your consumer’s life better and so on. Take their views, respond to them and let them know how you are going to enact upon their views.
NaMo reached his audience proactively
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Hopefully you must be implementing these lessons to gain better ROI and uplift your business. If you know some more lessons do let us know in comments. We would love to hear from you.
Learn from real practitioners not just trainers.