Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. People don’t like interruption marketing anymore. In fact, they never liked it earlier also but then they didn’t have any option.
However, now internet has given them the control to do the kind of shopping they want. So, better you be smart enough and don’t irritate them by trying to push out your interruptive marketing message to them.
Besides, if you think about yourself also, how can you forget those long walks, going door to door or making continuous calls to make even a single sale as it used to be equally frustrating for you as well and not just for the consumers.
Although a lot of marketers still practice these ways of marketing or say outbound marketing where in you sometimes end up turning even your brand proponents to brand opponents.
Looking at the bigger part , most of the marketers now have shifted their budget towards inbound marketing where in you don’t actually sell your product or services , you in fact generate the need for your product among the consumers by various efficient tactics like content marketing and compel them to approach you instead of you approaching them.
What is Inbound Marketing?
In simple words, it’s about producing and sharing good and valuable content with the consumers through various channels.
Creating and sharing good content helps make your business easy to be found, earn the attention of the customer, bring them to your website, convert them into leads and finally sales.
Why inbound Marketing Works?
Sales representatives interrupting you while you are busy with your work or the one in which you were contacted when were in relaxed mood and had free time.
Obviously, given option nobody will like to be interrupted.
This is what inbound marketing never does. I mean it never interrupts you. It simply makes valuable and informative content available to you through different channels and educates you on something you are interested in.
It never coerce you by adamantly trying to make a sale, it rather connects to you, interacts with you instead of telling interruptive stories. It intends to add some delight to your life instead of distracting you while you are on your go.
Besides, people anyway don’t appreciate selling and that too if it is being done obstinately like it happens in outbound marketing.
Inbound Marketing Vs Outbound Marketing
Up till now in this article we have learnt that unlike outbound marketing, inbound marketing helps you make the consumers approach you first and then you can follow various inbound marketing tactics to develop trust and relationship with them and finally make them convert into your customers.
While outbound marketing is pushing your message out to the customers through various mediums like telemarketing, TV, radio, direct mail etcetera, inbound marketing is providing solution to the consumers by educating then through informative, useful and good quality content.
Inbound marketing is consumer-driven, interactive, well-timed, content-rich and solution based however; outbound marketing is marketer-driven, disruptive, hard sell and product based. This is the reason why consumers are getting more and more inclined towards inbound marketing these days.[useful_banner_manager banners=24 count=1]
It is high time that you should adapt to the emerging trends of the world and its inhabitants. Last five- seven years have seen a great change in the way people work and live and that you being marketers also need to adapt with it. Now when, inbound marketing has made marketing much consumer-driven, interactive, well-timed, content-rich and solution based, consumers seldom entertain those interruptive messages that you push out while doing outbound marketing of your product or service.
Hence, instead of pushing out interruptive messages try connecting with consumers in the places and on devices they prefer. People love inbound marketing because it never tries to distract them or interrupt them while they are busy with something else; it however gives them the control to engage with brands on their own whims in terms of time, place, device they use and so many other factors.
The Bottom line
“Integrate context with content and give users a more affluent, relevant, and personalized experience, they will themselves come to you.”
Learn from real practitioners not just trainers.