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Top 13 Online Marketing Tools for Real Estate

20/05/2014

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It might have happened to you that you purchased a gadget and just after four months you got to know that that gadget is out of date. You know! It can happen with anyone of us however there are a few tools that are tried and trusted and that no matter what you can accomplish your goals through it easily. As you all know internet marketing is one of the quickest changing and fastest moving industries. So, you always have to be on your toes however if you have some real helpful tools by your side, things can be far easier, especially if you are in real estate. This is why for your help; we have piled up a list of top real estate online marketing tools. Check them out here!

Real Estate Webmasters

1
Meant For: Web Design and Development
Pros: Effective designs
Cons: Expensive


Agent Image

2
Meant For: Web Design and Development
Pros: Best designs in the industry, User friendly back office / content management system
Cons: Expensive

Diverse Solutions

3

Meant For: IDX Solutions
Pros: One of the best looking IDX solutions around
Cons: MLS Coverage is very limited

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iHomefinder

4

Meant For: IDX Solutions
Pros: Great MLS Coverage (one of the best)
Cons: Great MLS Coverage (one of the best)


iContact

5
Meant For: Email Marketing Services
Pros: Affordable, tons of useful features, easy to use
Cons: None have been determined yet

MailChimp

6
Meant For: Email Marketing Services
Pros: Great analytics for tracking emails, open API for integration into other programs, many useful features
Cons: Learning curve a little steeper than some more simple email marketing programs

AgentCasts

7

Meant For: Video Services
Pros: Real estate experience, facilities, production and equipment for quality videos
Cons: Quality is not the best we have seen or gotten feedback on, Not very innovative videos


Agent Image.tv

8
Meant For: Video Services
Pros: High quality, affordable, on location video services
Cons: None have been determined yet

DriveBuy Technologies

9

Meant For: Mobile / Text Message Marketing
Pros: Top Producer, Outlook and Twitter Integration, affordable prices
Cons: Focused mainly on individual real estate agents


GoomZee

10
Meant For: Mobile / Text Message Marketing
Pros: Great lead integration, spam protection, virtual tour options, MMS / Push messaging
Cons: None have been determined yet


WordPress

11
Meant For: Blogging
Pros: Customizable, easy to add new features and modules (called plug-ins), easy to update and manage
Cons: Learning curve compared to simple platforms like Blogger, some IT assistance recommended


FriendFeed

12
Meant For: Micro-Blogging
Pros: Far more robust in features and usability than other platforms, allows for true conversations
Cons: Currently lacks the following and user base that Twitter and Facebook have


Ping

13
Meant For: Micro-Blogging
Pros: Update multiple social networks and blogs in one place
Cons: No content feed to share with people as it is for posting content, not aggregating it
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