Ecommerce or say electronic commerce literally means business trading through internet. It was somewhere around mid 90s when ecommerce was introduced to the world. Since then, it has never looked back and that an increasing number of entrepreneurs and consumers are paying more and more attention towards it. It is all happening because of the exemplary performance of some of the most famous ecommerce businesses around the world such as eBay, Yahoo and Dell. The sales revenue that these companies have generated is indubitably one of the major factors why Ecommerce is important in the commercial market nowadays. However, let’s have a look to a few more reasons why ecommerce marketing is growing faster.
Time is essence
Customer to cost Ratio
Since advertising on internet is far more cost effective than advertising on traditional mediums like TV, Radio, Roadside banners etc, so you can achieve a better customer to cost ratio through it.[useful_banner_manager banners=24 count=1]
Like other factors, even the overheads that are required to run an ecommerce business is relatively very less than that of traditional commerce method. There are so many costs involved in the traditional commerce method such as maintenance cost, cost for staff, communications and office rental, all of which however can be replaced by a single cost and that is web hosting for the ecommerce business.
One more reason why ecommerce marketing has become important or booming high is because of the increasing number of internet and mobile web usage by the consumers. So, if you want to survive and stay competitive in the ever changing market, you must include ecommerce in the essential business plan for your company.
This was all about ecommerce and why it is important. Do let know your views on it in comments. We would love to hear from you.