The Past and Future of Digital Marketing: A Sneak Peek

0

• Faster Processing Time
• Faster speed of access
• Increased storage capabilities
• New Screens
• Broader device connectivity

2010 in numbers

Population: 6, 9000,000,000
Internet Users: 2,000,000,000,000
Facebook Users: 500,000,000
Twitter Users: 150,000,000
YouTube: 2,000,000,000 video views/day
Apps Downloaded: 7,900,000,000

Services:

• 550 million broadband connections
• 600 million Paid TV subscriber
• 5,000 million -mobile subscriber

[useful_banner_manager banners=25 count=1]

 

Devices:

• 8 million Kinect XBox 30
• 15 million ipads
• 470 million smartphones

Time spent online:

• 16% Social Networking
• 9.2% Instant Mesaging
• 6.6% email
• 6.2% multimedia

Time spent online on social network

• 32% less than age 35
• 38% more than age 35

Time spent online on email

• 11% less than age 35
• 6% more than age 35

People Shopping Online:

• 8%- Africa. Middle East
• 19% -Asia Pacific. Oclania
• 50% -North Asia. Europe
• 64%- North America
• 28%- Latin America

Besides!

• Smartphone = 24 basic mobile phone
• Tablet = 212 basic mobile phone
• Laptop-515 basic mobile phone


2015: What do we expect of the future?

Domain of mobile devices

Base Installed 2010

• PC: 1,400 MM
• Mobile Devices: 470 MM

Base Installed 2015

• PC: 2,300 MM
• Mobile Devices: 2,500 MM

Growth of Mobile Apps

• 2010: Revenue- $2,200 million
• 2015:Revenue-$ 37,500 million

Deployment of M2M services:

• M2M revenue will grow more then 3.5 fold

Explosion of video in internet

• Multiple Platforms
• More personal and social but less familiar
• Interactivity and recommendations widely affect the audience
• Physical distribution will be replaced by downloads and streaming

New services in cloud

• Software
• Platforms
• Infrastructures
• Communication

Revenues

• $ 68,252 million in 2010
• $ 173,923 million in 2015
CAGR- 21 %( 2010-2015)

Towards Vertical Social networks

• Facebook, Google
• Vimeo, Flikr- Multimeida
• Playfish, Zynga-Games
• Gowalla, Foursquare-Location
• Xing, LinkedIn- Professional
• aa, Quora-Discuss
• Wikipedia, Twitter-Publish
• Blippy, Groupon -Commerce

Revenues

2010- $3,483 million
2015- $ 14, 03 million
CAGR: 33% rise (2010-2015)

Consolidation of mobile payments

2010:

• Global Mobile Payments- $ 99,000 million
• Global Online Payment- $ 572,492 million

2015:

• Global Mobile Payments- $ 647,476 million
• Global Online Payment- $ 1,699,740 million

Besides!

• Traffic generated by 20 homes in 2015 + Total traffic of Internet in 1995

[useful_banner_manager banners=15 count=1]

 

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
[useful_banner_manager banners=26 count=1]


Important Links

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.