The Past and Future of Digital Marketing: A Sneak Peek

27/05/2014

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2010

• Faster Processing Time
• Faster speed of access
• Increased storage capabilities
• New Screens
• Broader device connectivity

2010 in numbers

Population: 6, 9000,000,000
Internet Users: 2,000,000,000,000
Facebook Users: 500,000,000
Twitter Users: 150,000,000
YouTube: 2,000,000,000 video views/day
Apps Downloaded: 7,900,000,000

Services:

• 550 million broadband connections
• 600 million Paid TV subscriber
• 5,000 million -mobile subscriber

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Devices:

• 8 million Kinect XBox 30
• 15 million ipads
• 470 million smartphones

Time spent online:

• 16% Social Networking
• 9.2% Instant Mesaging
• 6.6% email
• 6.2% multimedia

Time spent online on social network

• 32% less than age 35
• 38% more than age 35

Time spent online on email

• 11% less than age 35
• 6% more than age 35

People Shopping Online:

• 8%- Africa. Middle East
• 19% -Asia Pacific. Oclania
• 50% -North Asia. Europe
• 64%- North America
• 28%- Latin America

Besides!

• Smartphone = 24 basic mobile phone
• Tablet = 212 basic mobile phone
• Laptop-515 basic mobile phone


2015: What do we expect of the future?

Domain of mobile devices

Base Installed 2010

• PC: 1,400 MM
• Mobile Devices: 470 MM

Base Installed 2015

• PC: 2,300 MM
• Mobile Devices: 2,500 MM

Growth of Mobile Apps

• 2010: Revenue- $2,200 million
• 2015:Revenue-$ 37,500 million

Deployment of M2M services:

• M2M revenue will grow more then 3.5 fold

Explosion of video in internet

• Multiple Platforms
• More personal and social but less familiar
• Interactivity and recommendations widely affect the audience
• Physical distribution will be replaced by downloads and streaming

New services in cloud

• Software
• Platforms
• Infrastructures
• Communication

Revenues

• $ 68,252 million in 2010
• $ 173,923 million in 2015
CAGR- 21 %( 2010-2015)

Towards Vertical Social networks

• Facebook, Google
• Vimeo, Flikr- Multimeida
• Playfish, Zynga-Games
• Gowalla, Foursquare-Location
• Xing, LinkedIn- Professional
• aa, Quora-Discuss
• Wikipedia, Twitter-Publish
• Blippy, Groupon -Commerce

Revenues

2010- $3,483 million
2015- $ 14, 03 million
CAGR: 33% rise (2010-2015)

Consolidation of mobile payments

2010:

• Global Mobile Payments- $ 99,000 million
• Global Online Payment- $ 572,492 million

2015:

• Global Mobile Payments- $ 647,476 million
• Global Online Payment- $ 1,699,740 million

Besides!

• Traffic generated by 20 homes in 2015 + Total traffic of Internet in 1995

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