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How Resource Design uses Google Adwords to drive targeted traffic for clients

03/07/2014

About Resource Design

Based in Bangalore, Resource Design is company that provides services that range from communication consultancy, writing, book designing, graphic designing, editing and production uses Google AdWords to drive targeted traffic for clients. The company was formed 23 years ago by Mr H. Jayadev.To date, the team has researched, written and edited about 150,000 words, which appeared as course material for a subject called “Futuristics.” This subject is the first of its kind offered by their sister concern: Simova Education and Research Pvt. Ltd. They also have a great track record of designing around 20 books, on subjects ranging from Bangalore to golf! Website: http://www.resourcedesign.co.in/

Objectives

To spread brand awareness and scale up sales for the company and its clients

Approach

Employed Google Adwords to increase reach, generate brand awareness and increase sales. Not only allocated 50% of its own online advertising budget exclusively to Google Adwords but also suggested its clients to do so. [useful_banner_manager banners=24 count=1]

Results

• Growth in traffic from 100 visitor’s to 2500 visitors per day • Through ‘Geographic Targeting’ it became easier to effectively target only those regions and cities which their clients provide services in • Responses to their queries by Google support team were provided within 24 hours • Relevant keywords were easily found and worked upon with the help of ‘Keyword Tool’ that ensured that only users looking for the kind of products or services that they offer will see their ads.

Words by Panduranga, Marketing team member, Resource Design

“Google’s Support team is also much more efficient than other online marketing companies, as responses to our queries are provided within 24 hours!”

The Takeaway

Google AdWords is an effective medium to increase your brand awareness, especially if you are a start up or a small or a medium enterprise in this field.

 

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