Digital marketer’s salary in the year 2014

14/07/2014

dmsalary

Digital marketing has now become a need for every one and every company and the demand for technical skilled digital marketers is growing rapidly. Salary is one of the key features that attracts the attention of employees and make them happy to go an extra mile in the pursuit of their future prospect. This is why here in this article we are going to have a brief discussion about the best probable salary presently in tow in the international market.

According to the report from recruiter Mondo 38% of employers will be hiring more digital marketers this year if compared from previous year. This report was based on a survey on 300 senior marketing executives and also on this year’s plans.

Due to this digital marketing popularity, a wide variety of job fields are growing including content marketing, data analysis, search engine optimization & search engine marketing, marketing automation, lead generation, creative, social media and e-commerce.

Mondo said: “Half of all marketers hired this year will have some kind of technical background.”

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Employers are scrambling to get the talent who knows the crux of digital marketing and are ready to explore better ways to engage consumer. “There is a sense of urgency and ‘We must have this right now’ kind of feeling.” said Laura McGarrity, VP-marketing at Mondo.

In today’s digital world salary has really gone very high, as:

• Big data analysts now command salaries ranging between $90,000 and $125,000
• Lead generation specialists fetch between $98,000 and $140,000
• Directors of e-commerce earn between $100,000 and $166,000
• Chief digital officers’ salary totals ranging from $148,000 to $280,000
• Chief marketing technologists earn $140,000 to $241,000, according to Mondo
• Directors of creative services usually earn $75,000 to $175,000
• Directors of digital marketing earn $128,000 to $190,000 and
• Digital content strategists earn $80,000 to $125,000.

These salary structures can water the mouth of any one and these key features are actually driving several new people to aspire for this lucrative career.

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