Blogging has now become one of the best ways to reach larger audience. Companies as well as individuals are trying their fortune as a successful blogger. They are finding ways to leverage this platform and gain distinguished results whether it is about generating business awareness, relationship building or simply making money through it. In fact, there are a number of people or say experts who have mastered this art and have been earning big, be it money or reputation and that we can learn a lot from their experiences and skill sets.
Here are 16 bloggers with important tips on successful blogging. These tips are so helpful that no matter whether you are a beginner or a pro it will prove to be useful for everyone.
1) Take ideas from your readers
“Create blog posts that answer the most interesting questions from people you engage with on social media.”
Dave Larson, founder of @tweetsmarter
Readers are your best judge and grabbing their attention is very important and this can be easily accomplished by answering the most interesting questions from people you engage with on social media.
Following this manner in your blogging you will find what topics people would most like to read and this will help you to grow as a blogger.
2) Know your audience
“Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.”
Brian Clark, founder and CEO, Copyblogger
Be a smart trend setter and understand your audience better before so they see themselves in your writing. It can never be an easy job. It requires a lot of upfront research and often drives you to the set of niche audience that you want to target in your blog. It requires time but it really pays you.
Knowing your audience better means seeing your things from their point of views! It helps you decide which blog content will go closer to the heart of your readers and eventually helps you write a successful blog posts.
3) Write for yourself first
“Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.”
“Yes, since I’ve been writing for myself, I’ve found that I write more and I publish more often. I think though that the main reason for that is that I don’t decide whether to publishing something based on the traction / reception that the post will receive within my audience; instead if I want to publish something, I do so. For myself.”
Adii Pienaar, founder of PublicBeta
Writing is something that comes from within and writing what you feel is not only interesting, easy but can be highly creative too. So write first for yourself and just focus on your thoughts, ideas, and opinions, and figure out how to put those into words. Write it and they will come.
4) Build your email list
“Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.”
Kristi Hines, freelance writer and professional blogger
It is always good to start informing your reader that you have sent a blog post no matter whether you are not selling anything or not. Having an email list allows you to promote your new content.
It is always advisable to experiment by using different set of language such as “get jobs by email”instead of “subscribe by email”.
5) Love your existing readers
“Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.”
“A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.”
Darren Rowse, founder of ProBlogger
There are many sincere readers who love to read blog posts and sometimes bloggers get obsessed with this idea of finding new readers and often end up losing their present existing one. Indeed it is good to find new readers but it is advisable to value your existing readers who will help you grow your blog.
6) Focus on building an amazing call-to-action
“I screwed up for years. I’d blog and blog. Some of my posts were doing very well on places like Hacker News, but I had such hard time getting return visitors. And very few people bothered to follow me on Twitter.
Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!
Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.”
Nate Kontny, founder of Draft
People don’t take pain to search you on your Twitter account and read your details in a sidebar. People are blind to sidebars and the credit goes to banner ads! Huh! That’s why we say it is better to finish your blog post with some kind of call to action to sign up for an email list or follow you on Twitter. Honestly! This technique actually works and give results.
7) Give stuff away
“Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.”
Jeff Bullas, blogger and author of Blogging the Smart Way
Help your readers by educating them without asking any such thing in exchange that they might find difficult to or feel kind of unwilling to give. People crave for information and knowledge that adds value to their lives, and that too if it comes for free. So, try giving it if possible.
8) Be consistent
“Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.”
“Over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month.”
Neil Patel, founder of KISSmetrics
Consistency is the key which no bloggers should forget. If inconsistent, it kills off your traffic immediately, so make sure you blog consistently.
9) Give away your knowledge
“Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.”
Jay Baer, author of Youtility
Fear is something that thwarts you from doing many things in life and sometime it stops you to grow as well. You become so afraid that you stop to showcase what you know. I have realized that there are several bloggers who hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.
This is what Jay believes and has an advice that it is always beneficial to share the knowledge you have, rather than keeping it for a rainy day.
10) Be true to your voice
“Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.”
“Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.”
Chris Pirillo, founder and CEO, LockerGnome
It is very important to know yourself and stay true to yourself & your voice. In this ever changing world people follow convictions of others. Your voice is the most important, yet over-looked part of blogging.
11) Give it time – This is why
“Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.”
Rand Fishkin, CEO of Moz
Don’t count the chicken before you hatch. Don’t die for returns all the time. Try writing sometimes without thinking about the returns as well. You might find it hard to sustain for longer but if you are a little patient, will start seeing results in some days and that it pays in the long run.
12) Give your email list priority
“If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.”
James Clear, entrepreneur, weightlifter and travel photographer
It is always good to have an email list no matter whether you’re blogging to create a business, a movement, or to support a cause. It is like serving your community, taking their care and delivering them with value which of course should be your utmost priority.
13) Write catchy headlines
“No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.”
Dave Kerpen, author and CEO of Likeable Local
It is always good to start with good eyescatching headline. People take not more than split of second to decide and judge your article by just reading the headline of your articles. Headline makes your readers pay attention to your content. Keep your headlines SPUB: simple, powerful, useful and bold.
14) Be Yourself
“There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.
By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.”
Aaron Lee, social media manager, entrepreneur and blogger
Telling your company’s story is important, as opposed to following a formula for successful blogging. Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.
15) Keep it short
“Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.”
Derek Sivers, founder of Wood Egg
In simple words –keep it short and simple!
Derek Sivers found that the shorter posts found better response from readers and it was shared more, unlike his longer posts. It is advisable to write short and interesting blog post but long enough to cover the length of your subject.
16) Make it worth referencing
“One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.”
Gregory Ciotti, marketing strategist at Help Scout
The value of your blog post get enhanced when it get anyone to cite it as an example or as an original lesson or actionable item, making it “citable” on the web.
I hope you read all the above tips. We wish you happy blogging!