How Bingo’s #CraziestPlacesToEat Campaign Generated Over 300% Reach

Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks.


Objective

• Generate brand awareness and increase wide reach with the help of its Twitter campaign #CraziestPlacesToEatBingo(a 1 day activity )

Execution



• Twitter page was created and hashtag ’#CraziestPlacesToEatBingo was promoted.
• A series of illustrations were put together to imagine and gratify interesting requests.

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Results

 562 Mentions – Trended in India, Trended for 24hrs in Mumbai
 Total Tweets (including Retweets)– 819
 Total Reach – 456,878

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