About Hard Rock Cafe

Objectives


• To create a platform for local Hard Rock Cafes India.
• To introduce local Bands to play in this Café that can increase footfalls to the café.
• To generate awareness about Cafés opened in Mumbai, Delhi, Bangalore, Hyderabad and Pune.
• To run a poll and get votes for 5 bands to play in each Hard Rock Café
Execution
• Hard Rock main Facebook supported the other Facebook page of every cities of India.
• Blog content added information and help in gaining popularity.
• Punch line: Love all, serve all. This is how Hard Rock Café tried giving a better view about the company
• Interesting updates were Tweeted and re-tweeted on Twitter that helped in gaining popularity.
Results
4
• Added over 10,000 fans in a week on all Facebook page.
• Traffic on the blog also increased. It gets 1500% rise i’e 2500-3000 visits a day on an average.
• Hard Rock band went viral.
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