Digital Marketing In 2014: What’s Changing & What’s not?

17/07/2014

dm2014

Change is something that keeps a system alive and Google deals with a huge set of things so change in its algorithm is very natural every now and then.

What’s changing?

Value proposition:

A website must contain good information for users. Apart from this people who are on the admin must have good knowledge of SEO and how the website becomes valuable to the user and how to rank the website.

On-page content:

As a marketer you know who your customers are and gaining their confidence is like going extra mile. It is possible that your good content may not get shared all the time but if you’re writing great and your content is capable enough to answer the questions which your target market is searching for then it is for sure that your website will attract traffic and having a good traffic is a halfway to success because users have started trusting you and your answers.

Valuable content:

If you have written a blog purely for SEO and ranking then you are wasting your time and money for no reason. It is in no way going to improve your rank and traffic as even search engines give importance to quality and relevance.

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Scalability:

Even Matt Cutts suggests that guest posts are now abused and so doing it won’t help you in any which way. In today’s digital world user needs content and so content can’t be compromised. Your content has to be your only concern and other things are secondary. You deliver the relevant content and sales won’t be a big deal!


What’s staying the same?

On-page technical optimization:

It is always beneficial to send signals to Google to crawl from many ends to rank the site well. A good website must be wise enough on the important technical on-page stuff, like canonicalization, redirects and Meta data. Now it is very important to ensure that every element of website that sends signals to Google is fully optimized – it means your Meta title, schema markup, every image, every possible technical signal.

Removing penalties:

No one likes to be penalized by Google but it is hard to save yourself or your client from this unless you are all the time doing and dealing with this. There are several sites which get penalized every now and then. It is only because this process of finding the right link is confusing. There is a huge number of data and understanding as per Google’s perspective which link is worthy and which one is not, is a difficult task unless you are a pro and spend most of your time in doing this only.

Social signals:

For organic ranking Google depends on the trust a website succeeds to create with other websites in the form of likes, shares, link etc. Social media play an important role in the Google algorithm of organic ranking of a website. Social media platform is trustworthy like any other website link, like and share. Here things spread like word of mouth which is considered as a good signal for the authority of a website (or product/service) to Google. The owners of Hipmunk.com place users and social signals at the forefront of their website offering. As a result, they have come from nowhere to being, as quoted by Forbes, “…the best travel site on the Web”.


Afterword

Search marketers will remain a vital role in any worthwhile marketing strategy in 2014. It is very important to create value and use for the users from your website so it is time to keep in mind that Google wants you to be relevant and valuable to your market. Try this and you’ll do well.

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