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How Ambience Mall increased its Facebook Fan base by 59% in just 30 days!

17/07/2014

About Ambience Mall, Gurgaon

Ambience Mall is a shopping mall located in Gurgaon, India. It comprises an area of 867,000-square-foot (80,500 m2). It is located on the NH-8 highway right at the Delhi – Gurgaon border. The mall opened in late 2007 and most stores and the food court are fully operational.


Objectives



• To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon
• To increase Twitter followers and promote engagement with them.
• To increase fan base and engagement on Facebook.

Execution

A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall.

The in-mall event promotions that included Posts, Tweets and Contests to promote company on social media went on for about 4 days. They changed the cover photo every week that carried the theme and logo of the event.

Facebook Content Planks
 Event Promotion
 Interaction
 Contest Promotion
 Current Affairs
 Special Days

Twitter Contests

 #HelloWinter
 #FashionFreaks
 #ChocoFest

 #MyNewYearResolution

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Results


 1500 Mentions on Twitter
 Facebook fan growth increased by 59%
 #ChocoFest trended 3rd in India

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