About Ambience Mall, Gurgaon
• To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon
• To increase Twitter followers and promote engagement with them.
• To increase fan base and engagement on Facebook.
A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall.
The in-mall event promotions that included Posts, Tweets and Contests to promote company on social media went on for about 4 days. They changed the cover photo every week that carried the theme and logo of the event.
Facebook Content Planks
1500 Mentions on Twitter
Facebook fan growth increased by 59%
#ChocoFest trended 3rd in India
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