How Mother Dairy Ice Creams’ Facebook Fan Page Got 12,000+ New Likes Within 3 Weeks Dsim.in

Register For FREE Digital Marketing Orientation Class

Experience how can you transform your Career or Business Growth through digital marketing

×
The key takeaways of this session are:
  • Why today is the BEST time to learn Digital Marketing?
  • Learn from real Case Studies
  • Live Exercises: Google Trends & Google Analytics
  • Career Opportunities: Roles, Experience & Salaries
  • Live Q&A
  • An exclusive Surprise

Date: 10th Aug (Wed) | Time: 3 PM IST








By clicking the above button, you agree to our Privacy Policy

How Mother Dairy Ice Creams’ Facebook Fan Page Got 12,000+ new likes within 3 weeks

Case Study
By DSIM Team / 17/07/2014

About Mother Dairy Ice Creams

Mother dairy Ice cream is a product by Mother Dairy, which is a wholly owned subsidiary of the National Dairy Development Board (NDDB) of India, set up in 1974.


Objectives

• To increase brand awareness among the target audiences
• To increase fan base and fan engagement for the company

Approach

• Launched a simple but viral game application called‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience on Mother Dairy Ice Creams.As per the game the user had to catch as many Ice Creams as possible in the Mother Dairy Ice Cream truck and score high to stay on top of the leader board. Based on the top scores, fans were rewarded in the form of goodies from Mother Dairy Ice Creams.
• Facebook application and Facebook Ads were used to reach the right audience and achieve desired results.

[useful_banner_manager banners=24 count=1]

 

Results

12,000+ new likes within 3 weeks
• Over 1000 entries
• 9 winners got mother Diary Goodies

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Interested In Earning Money Part Time…?

 

Important Links

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

←Previous post Next post→