Last updated on October 17th, 2016 at 05:45 pm
It’s been quite a long time we have been talking about inbound marketing and technicalities related with it. We have seen in last few months how various companies have embraced inbound marketing to achieve better returns on investment and increase customer retention apart from just acquiring them.
Basically, what inbound marketing does is, it helps make your business easy to be found, earn the attention of the customer, bring them to your website, convert them into leads and finally sales but by creating and sharing good content and not by running after the customers and irritating them as you do in outbound marketing.
In simple words, it’s about producing and sharing good and valuable content with the consumers through various channels.
So, inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand.
So, as we said we have been talking about it for long but today let’s go ahead and see if it I mean the inbound marketing is a good fit for the eCommerce businesses many online merchants are running these days.
In fact, if executed well and with a proper strategy, inbound marketing not only helps online stores to experience increased traffic and better leads but also more conversions or say more sales.
So, let’s go ahead and find out how exactly inbound marketing helps you increase your eCommerce store’s revenue.
By amplifying the exposure
You already know how crucial it has to become to have an online presence in this digital age but then here I don’t simply mean a website that talks about you and your business. Because we talking about ecommerce right now so by online I mean an online store, which actually has become very crucial for your business these days, for n number of reasons. And, so you need to have as much exposure as possible for your online store for your target customers to stumble upon it when searching for the product or service your business offers. Let’s have a quick look to a few inbound marketing components that help you accomplish this task of yours and how.
Blogs and Social Media
At least by now when almost 4 years have passed after Google announced that social media content will be a part of real time search results, you all must know that no matter whether it is your blog or the social media account, it helps to increase organic search, if handled well. The more you publish fresh and relevant content about a topic or industry, the higher your online store will show up in search results. And, the higher you show up, the more traffic you get to your website, which means more sales if done relevantly. Moreover, through social media you can also promote the blog articles published on your website.
Search Engine Optimization
Something which is as visible as it could be is that search engine optimization i.e. SEO helps you attract higher traffic to your online store as it incorporates the keywords consumers make use of into your online store and blog. However, at the same time it is also known that you cannot simply stuff the keywords as search engines like Google take it as spamming and might penalize your website for it. So, make use of SEO but remember it should be sensible and that you content should be relevant and should give value out of it.
Boosts customer retention and not just customer acquisition
You have a number of tools at your disposal in inbound marketing that not only helps you retain the customer and get them to buy from you again and again but also bring back those customers that have abandoned a shopping cart. Let’s go through a few of them.
For instance, the landing pages, they are the ultimate tool to grow your contact database, which is not an easy task actually as people are usually very hesitant of sharing their contact information. But then a well-designed landing page with an enticing offer such as an ebook, a white paper or simply the sweepstakes , can help you increase newsletter subscribers quite easily.
Workflows are something that consists of an organized and repeatable pattern of business activity enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. It could be anything a series of automated and personalized emails, calls and so on. However, in inbound marketing marketers usually make use of emails to do so as it helps you nurture your relationship with the customers and make them your repeat customers and even your brand proponents.
I know it requires a lot of time to create such emails but then there are a lot of marketing softwares that simplify the process and make it much easier for you.
Let’s suppose you need to make a purchase and this is for the first time that you went online and researched for a product. You went through a few online stores, their details, products & services, and that there developed a kind familiarity with that brand. So, given a chance will you buy from one of those stores or the one you never heard of? Obviously, from those you went through because there is a kind of unseen trust that you could not realize but it actually developed. This is what! Increased visibility throughout the internet will help increase trust as it enhances your online store’s social proof.
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