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Digital Marketing in 2014: The Objectives, Challenges, Priorities and Much More…

28/08/2014

Digital-Marketing-in-2014-What's-Working-And-What's-Not

The marketing game has changed. Innumerable devices and channels, connected through an ever-expanding network that never slumbers, have united to restructure virtually every aspect of the customer experience.

To help you catch up on these changing trends, here is a report based on a research conducted among more than 500 marketers that provides perspective on the evolving landscape of digital marketing and offers insights that marketers can use to become cross-channel marketing masterminds on the edge to win in this new arena.

Top Objectives

B2B

Improve Awareness: 17%
Generate Leads: 41%
Drive Sales: 27%

B2C

Improve Awareness: 27%
Generate Leads: 18%
Drive Sales: 40%

Where are Marketers Investing Now?

“Search marketing outsourcing doubled last year in comparison to 2012 and this year it is even more than that!”

63% to spend more on content
75% to spend more on mobile

“1 in 5 B2B marketers have generated revenue from social media while in case of B2C, its 1 in 3!”

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Top Challenges

B2B

21%: Generating enough leads
19%: Producing enough quality content
18%: Converting leads to customers

B2C

25%: Measuring ROI
22%: Converting leads to customers
14%: Integrating content across channels

“26% don’t know which channel delivers the best leads!”

“33% don’t know which channel generates the most revenue!”

Marketers’ biggest priorities for digital marketing

Digital-Marketing-in-2014-What's-Working-And-What's-Not-3
How Does Data collected through analytics Benefit the Organization

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Which Analytics are used mostly?

Digital-Marketing-in-2014-What's-Working-And-What's-Not-5
Benefits of Customer Analytics

Digital-Marketing-in-2014-What's-Working-And-What's-Not-6
Barriers to achieving better Customer Analytics
Digital-Marketing-in-2014-What's-Working-And-What's-Not-7

Afterword

Numbers speak for themselves!

 

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