The marketing game has changed. Innumerable devices and channels, connected through an ever-expanding network that never slumbers, have united to restructure virtually every aspect of the customer experience.
To help you catch up on these changing trends, here is a report based on a research conducted among more than 500 marketers that provides perspective on the evolving landscape of digital marketing and offers insights that marketers can use to become cross-channel marketing masterminds on the edge to win in this new arena.
Improve Awareness: 17%
Generate Leads: 41%
Drive Sales: 27%
Improve Awareness: 27%
Generate Leads: 18%
Drive Sales: 40%
Where are Marketers Investing Now?
“Search marketing outsourcing doubled last year in comparison to 2012 and this year it is even more than that!”
63% to spend more on content
75% to spend more on mobile
“1 in 5 B2B marketers have generated revenue from social media while in case of B2C, its 1 in 3!”[useful_banner_manager banners=27 count=1]
21%: Generating enough leads
19%: Producing enough quality content
18%: Converting leads to customers
25%: Measuring ROI
22%: Converting leads to customers
14%: Integrating content across channels
“26% don’t know which channel delivers the best leads!”
“33% don’t know which channel generates the most revenue!”
Marketers’ biggest priorities for digital marketing
Numbers speak for themselves!
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Learn from real practitioners not just trainers.