Facebook revealed this week that now it delivers 1 billion video views per day and announced that it will now begin showing everyone view counts on videos posted by Pages and public figures. The feature will be rolled out to users this week itself and will help users discover popular videos, as per the company declarations.
According to, Facebook, video views on its site grew by more than 50 percent between May and July this year. The social media giant is also testing a new feature on mobile that serves up suggested videos when a user has finished viewing video content showing videos that are related to the one that’s played. The company made one more announcement that more auto-playing videos will now appear in your News Feed.
Facebook says in a blog post, “The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about. And more people than ever before are seeing, sharing and expressing themselves with video on Facebook. We’re committed to making Facebook the best place to share, discover and watch videos, and we’ll keep listening to feedback to improve video on Facebook.”[useful_banner_manager banners=28 count=1]
This move is certainly going to convince advertisers shifting TV ad spend to digital to look to Facebook, which recently bought video adtech company LiveRail for between $400 million and $500 million in July.
Learn from real practitioners not just trainers.