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Digital marketing helps you save time and grow sales revenue, helps you improve your productivity if you are an HR , blah, blah, blah! We have talked a lot about what digital marketing can do, but there must be few trends that every digital marketer should embrace to make most out of it. This is what we are going to discuss in this article.
If you have read our article published on the 2nd of September , we talked about qualities that recruiters want from a digital marketer however, in this article we will talk about the trends a responsible digital marketer should embrace.
Before that, if you want take a look at the digital marketing landscape in 2014 to have a better understanding of what we are going to discuss, you can read out article here where we have talked about it in detail with some wonderful stat.
Anyway, for now let’s go ahead with our matter of the moment i.e. the key trends every digital marketer should embrace.
Perceptive Personalization
Retargeting
Content Marketing
At least by now we all are well aware with how helpful good content is in building reputation, in providing high ROI on marketing mullahs and most importantly, in separating credible sites from spammy websites. Moreover, you can even make use of various tools that are at your disposal to manage/create content and convert visitors into leads or customers. This is how content marketing allows you to go with such sustainable and economic marketing strategies that result in cheaper and better quality leads.
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Photos and Graphics
A lot say younger audiences but if you actually go ahead and look into it you will discover that no matter how old people are, they love photos and recognition even from people they don’t know. Of course, younger generation can be a bit too intense about it. You can see how Instagram is exhibiting strong growth and all platforms are attempting to make photos more customary now. So, you just need to recognize with the need of the hour and capitalize. That it! Go ahead and build up your Instagram and Pinterest presence. Search out amazing photos and graphics and share them individually on every platform whether it is LinkedIn, Twitter or Facebook.
Social Media Marketing
Analytics Study
Multi-Channel Attribution
It has become very crucial for you to keep track of every marketing channel by means of which you interact with a prospect before they become a customer and this is what we call multi-channel attribution. You need to know all of these touch points and not just first touch or last touch and do attributions based on them if you really want to quantify your marketing ROI.
Mobile-First Blueprint
Short Video
Short video has become a powerful tool for advertising across multiple social media platforms. These short videos or say micro videos can be advertised anywhere Facebook, Instagram, SnapChat, Twitter, emails and of course YouTube. So, it’s the right time to get benefited from this opportunity and create short videos for customers but don’t forget to test the returns.
Integrated Data Analytics
So, what are you waiting for? Go ahead and make correct amendments in your strategies and implementations! Happy Marketing!
Learn from real practitioners not just trainers.
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