M-commerce, in simple words is commerce that’s conducted on mobile. They say it’s the future of marketing the way Smartphones are becoming ubiquitous and omnipresent. The all so-ever-busy consumer feel quite easy and less disruptive to do trade on mobile as they never tend to coerce them to do so. Instead, mobile marketing presents an easy, accessible and hassle-free way for consumers to shop according to their whims and while they are on their go. This is the most crucial reason as to why M-commerce is helping businesses around the world to increase customer acquisitions and ultimately the revenue generation.
Anyway, we are going to discuss it in detail in this article that will include a few concrete reasons supporting mobile marketing efficacy for business and a lot of stats. So let’s go ahead!
Some dazzling stats on how mobile marketing can work wonders for your Business
• 40% of shoppers consult 3 or more channels before making a purchase
• 4 out of 5 consumers use smartphones to shop
• By the end of 2014, mobile is predicted to overtake desktop Internet usage
• 70% of mobile searches lead to online action within an hour
• More than 78% of retailers plan to invest in mobile this year
The 9 Ways Mobile Marketing Help Your Business
Creating and executing a mobile campaign is quite easy and on top of it the messages are delivered to recipients within seconds.
Guaranteed delivery of Messages
Unlike email, direct mail, and other forms of advertising, delivery is almost always guaranteed in case of mobiles if the destination information is correct. So, reaching out to people all over the world becomes far easier with the help of well-organized distribution of messages through mobiles.
Better Response Rate
Mobile marketing is found to be quite effective. When it comes to mobile marketing, the average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
More Personalized & More Targeted
In case of mobiles as well consumers opt in to receive messages and so it becomes easy to customize the brand message to a diversified audience by targeting the right content to the right individual.
Through mobiles your marketing messages can reach recipients wherever they are. And the idea is mobiles are within our reach 80% of every day and so in very less investment you can reach your target audience wherever they are, and that too quite efficiently.
Through mobiles you can reach customers when they are on their go without even bothering them to discontinue with what they are working on or with, creating highly effective two-way communications and that too favorably.
Like all other digital marketing wings, mobile marketing can be monitored, measured and altered easily. You can track the campaign results through downloads, page visits, customer opt-ins, and a variety of other methods depending upon the method you have included in your strategy.
The Viral Potential
For, the mobile marketing messages can be shared effortlessly and easily, they increase the chances of your message to be shared with new and potential customers easily and at no cost to you.
What DSIM covers in Mobile Web Marketing?
At DSIM, you get to cover in and out of Mobile Web marketing starting from understanding different mobile devices to how mobile marketing works, its fundamental, how to measure its various campaigns, creating mobile website through WordPress, doing an efficient mobile content marketing and a lot more. This is just a gist of what you will learn @DSIM, for the detailed course curriculum, you can always download it on DSIM’s website or simply click here!