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How Bingo increased its reach by 300% through social Media

06/11/2014

About Bingo!

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Bingo! is a brand established by one of India’s foremost private sector companies ITC , which has a market capitalization of US $ 45 billion and a turnover of US $ 7 billion. With a wide range of exciting packaged salted snacks, Bingo! was launched in March 2007.

The brand is said to be associated with youth, fun and excitement. With 4 sub-brands in its portfolio at present, each having unique values based on consumer need differentiation, Bingo! fulfils the consumers need for variety and novelty in snacks.

Objective

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To increase brand engagement and reach by launching a response campaign and creating content on demand.

Approach

• An interactive campaign was launched to engage fans that invited them to share the #CraziestPlacesToEatBingo according to them.

• Interesting requests were gratified by putting together a series of illustrations.

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• A Twitter campaign #CraziestPlacesToEatBingo was launched and interesting entries were responded to with live illustrations throughout the day.

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Results

Facebook:
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Bingo! reached a mark of 4,302,968 fans on Facebook during the activity, which was a 300% increase in its reach on the social network.

Including Likes, Comments, Shares, there happened over 23,000 Interactions on the page

Twitter:
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In just one day activity #CraziestPlacesToEatBingo:

Bingo! reached a mark of 456,878 fans on Twitter

The activity got 562 Mentions – trended in India and trended for 24hrs in Mumbai

819 Tweets were generated during the activity, including the Retweets.

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