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How Stanley Kane increased its followers on Twitter from 85 to 257 in just 4 hours

24/12/2014

About Stanley Kane

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Stanley Kane is one of the new independent fashion brands from UK.

Objectives

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• To add new followers on Twitter
• To engage with new & existing followers and increase brand visibility
• To create a buzz about Stanley Kane’s range of latest British fashion products by getting maximum participation from the followers
• To promote the ongoing offer of flat 45% off and drive the traffic to the website
• Reach out to fashion lovers & followers in an appealing way getting maximum exposure to the brand

Solution

• A series of 10 simple questions related to the brand and fashion in general were asked
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• Users were asked to reply with their preferred choice of option
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• Fans were asked to answer the questions with the hashtgas #StanleyKaneIndia and #Rebelinme
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• Questions related to Stanley Kane products were asked every 20 minutes
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• In the interval gap between two questions, engaging tweets were posted to encourage more and more users to interact

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Results

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• Awareness about the brand and its products was generated among new followers
• Positive interaction with recent and existing followers took place
• Enthusiasm about the new store launch was generated among users resulting in more and more users to retweet the tweets
• The number of followers on Twitter increased from 85 to 257 within a span of 4 hours

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