LinkedIn Stats That Every Marketer Should Know:-

LinkedIn Stats that every marketer should know:-

Last updated on August 3rd, 2015 at 11:40 am


LinkedIn Facts

1. LinkedIn started on May 5, 2003.

2. It went public in May 19, 2011.

3. 37% of LinkedIn users update their profile pictures regularly.

4. 39% of LinkedIn users have paid premium accounts.

5. 60% of LinkedIn users have clicked on an ad on the site.

6. 42% of LinkedIn users update their profiles regularly.

7. 32% of LinkedIn users access the site several times per week.

8. 35% of LinkedIn users access the site daily.

9. 89% of B2B manufacturing marketers use LinkedIn for content marketing, while 54% view it as effective.

10. 75% of UK content marketers say Twitter is effective, compared to 61% for LinkedIn, 50% for YouTube, 37% for SlideShare, and 29% for Facebook.

11. 94% of North American B2C marketers who use social media content use Facebook, compared to 84% for Twitter, 76% for YouTube, 71% for LinkedIn, and 68% for Google+.

12. 81% of online Americans use Facebook, compared to 38% for Google+, 37% for LinkedIn, and 36% for Twitter.

13. People referred by links on LinkedIn spend an average of 133.1 minutes on sites, view 2.23 pages per visit, and have a bounce rate of 51.28%.

14. 22% of US online adults used LinkedIn in 2013, up from 20% in 2012.

15. 41% of consumer brands log in with Facebook when using a social media site to share content, compared to 38% for Twitter, and 2% for Pinterest and LinkedIn.

16. 43% of US marketers have found a customer through LinkedIn.

17. 53% of B2B marketers have acquired a customer through LinkedIn, compared to 22% for B2C.

18. 61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook, and 4% for Twitter.

19. 81% of LinkedIn users belong to at least 1 group, 52% of whom participate in group discussions.

20. 31% of American adults with annual household incomes over $100,000 use LinkedIn, compared to 16% for all American adults.

21. 51% of online B2C marketers use LinkedIn, compared to 83% for B2B.


1. LinkedIn has 364 million members.

2. 2 new users join every second.

3. 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months).

4. 115 million users are in the US alone.

5. LinkedIn’s user goal is 3 billion registered users worldwide.

6. Average time a user spends on LinkedIn is 17 minutes per month.

7. 30 million LinkedIn profiles are viewed every day.

8. One in three professionals on the planet is on LinkedIn.

9. You can increase your LinkedIn views by 11 times by including a photo.

10. 41% of users visit LinkedIn via mobile.

11. The average number of connections on LinkedIn is 930.

12. There were 28 billion LinkedIn profile views in Q3, 2014.

13. 13% of millennial use LinkedIn.

14. LinkedIn’s percentage of social sharing is only 4%.

15. 40 million students and recent grads are on LinkedIn.

16. 56% of members are male.

17. 44% of members are female.

18. 30,000 long form posts are published on LinkedIn every week.

19. 41% of millionaires use LinkedIn.

20. 13% of LinkedIn users don’t have a Facebook account.

21. 59% of LinkedIn users don’t visit Twitter.

22. LinkedIn users spend 26% of their time on LinkedIn using the mobile app.

23. Revenue for the fourth quarter of 2014 was $643 million, an increase of 44% compared to $447 million in the fourth quarter of 2013. Revenue in 2014 was $2,219 million, an increase of 45% compared to $1,529 million in 2013.

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