Lead Generation Stats adopted by marketers

lead generation

1. 48% of marketers build a new landing page for each marketing campaign.

2. 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.

3. 16% of landing pages are free of navigation bars.

4. 48% of offers have multiple offers built in.

5. 42% of offer-related graphics on landing pages are not clickable.

6. The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%).

7. 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads.

8. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

9. 37% of B2B marketers are using marketing automation to generate leads.

10. 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter.

11. B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time.

12. Nearly 50% of B2B marketers’ lead gen budgets will increase this year, compared to 44% that will remain the same and 7% that will decrease.

13. 71% of B2B marketers use content marketing to generate leads.

14. People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.