20 Mobile Marketing Stats You need to Know in 2015

17/08/2015

devices-in-the-internet-of-things

1. 50% of the e-commerce website traffic comes through a mobile device.

2. 60% of global mobile consumers use their mobile device as their primary or exclusive internet source.

3. The average media consumption for one person is 7 hours,out of which 1.8 hours is spent on a mobile.

4. 76% report that they are more likely to read a message sooner if it is a SMS/text message than if it is an email.

5. 70% feel using an SMS/text message is a good way for an organization to get their attention.

6. 64% of consumers think that businesses should converse with customers more often using SMS.

7. 64% of consumers subscribed to mobile marketing indicated that they have made a purchase as a result of receiving a highly relevant mobile message.

8. 87% of millennial always have their smartphone at their side, day and night. 78% of millennial spend over 2 hours a day using their smartphones. 68% of millennial consider their smartphone to be a personal device.

9. 78% of Facebook users are mobile-only.

10. Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017.

11. By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology.

12. There are 7.3 billion people on the planet at present and 4.5 billion own mobile phones. (But only 3.5 million use a toothbrush. Shocking!)

13. There are 6x as many cellphones in the world as PCs.

14. 90 percent of text messages get read within 3 minutes of its delivery.

15. 40 million consumers watch television content via their mobile phone.

16. 16 percent of smartphone users have made a purchase because of a marketing message they received on a phone.

17. Mobile search ads will be $12.85 billion in 2015, over 50% of the search market.

18. Mobile app store revenues worldwide are projected to grow to $76.5 billion in 2017.

19. Mobile users worldwide are watching mobile video at a greater clip than ever. In fact, mobile video accounted for 55% of mobile data usage by the end of 2014.

20. Mobile app usage grew a stunning 76% in 2014. The biggest mobile app use growth was in the categories of Lifestyle/Shopping (174%), Utilities/Productivity (121%) and Messaging/Social Media (103%).

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