Facebook on Thursday announced two advertising updates that ought to address some of the concerns that marketers have about advertising on the social media platform.The new service, called “100 percent in-view impressions”, will include text, photo, link and video ads.
Facebook currently charges for ads purchased on an impression basis the instant they come into view on users’ devices but with the introduction of new service, it will let advertisers pay for ads only when they are scrolled through from top to bottom on its news feed.
Facebook has, however, been offering some advertisers the option to choose pay only if the video ad has been watched for 10-seconds or more.
The new buying option will be available for every type of ad delivered in News Feed, including text, photo, link and video ads.
But Facebook isn’t just adding a new ad measuring option.Facebook is also offering advertisers the option to pay for ads when the entire ad unit appears on the users screen.
Facebook is also partnering with Moat, an ad analytics company, which would verify video ad metrics on Facebook.com to give advertisers details on the performance of their video campaigns.
In June, Twitter announced it would allow advertisers to use Moat to measure ad viewability on its service. Google’s YouTube is also close to offering advertisers the ability to use third-party verification.[su_box title=”More News from DSIM:-” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″] 1)Instagram introduces ad platform for advertisers in 30 countries including India
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