Last updated on November 27th, 2016 at 10:51 am
Open Talk @DSIM
An Interview with Founder of iimjobs.com, Tarun Matta
iimjobs.com is an exclusive job board for MBAs from premier business schools in India. iimjobs helps connect top tier business school graduates and senior managers to their dream corporate job in areas like finance, banking, sales, marketing, consulting, HR and BPO. iimjobs.com is the largest niche job board catering exclusively to the premium segment of market.
Ans.Back in 2008, being a jobseeker, I did not find the traditional recruitment sites effective in helping me find interesting job opportunities. I observed that others in my peer group also had to depend on various unstructured channels to find good jobs. So, I started iimjobs.com as a blog to aggregate jobs that I found interesting for my friends and personal network.
Today, iimjobs.com works with a team of 70 members across technology, customer success, operations, sales and marketing platforms. We receive close to 8 million page visits a month, reach out to over 5,00,000 job seekers and more than 30,000 recruiters. Given that the website features some of the best jobs in banking and finance, consulting, research and analytics, sales and marketing, human resources, IT and operations sector, iimjobs.com is now the largest recruitment site focused on the premium segment of the market.
The intent wasn’t to build it as a business but interestingly, people liked it, told their friends about it and that’s how we grew via mouth of word advertising. Having begun as a blog, we did not require any initial funding. However, once we became a full-fledged business in 2010, we raised funding from One97communications, India Venture Partners, India Quotient Seeders and a group of angel investors.
Ans.To bridge the gap between recruiters and candidates in the technology sector we launched hirist.com – a niche job board for techies. At hirist.com, we connect the best tech talent with job opportunities in software development, project management, Android, iOS, UI/UX and other such areas.
Ans.All of these models have their own pros and cons; in the B2B space some of these are more relevant and effective. In terms of social media, LinkedIn is the right platform which should be leveraged to connect with the audience. Apart from this, e-mail marketing and content marketing are very useful as they help a brand to establish itself as a thought leader and industry expert .
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