An Interview with Ms. Heta Desai, Acquisition Manager in Ecommerce Company and DSIM’s Ex-Trainee
She shares with us how digital marketing helped her to get better acquisition.
Q1. What is your job profile in your current company?
Ans. I am working at ZoomIn as a Partnership & Alliance manager. I look after Acquisitions through third-party tie-ups.
Q2. Why you chose to gain digital marketing knowledge?
Ans.I wanted to get deeper understanding about the backend of e-commerce sites. I was completely into front-end of e-commerce and only looked after the creative/offer that were put up on the website. I knew how to lure the customer with great designs and offer but never knew how to get that customer on the website, how to track them, how to re-market them and so I thought of doing a digital marketing course.
Q3. Talking about digital marketing; it is believed to be the top most industry in the coming future. What’s your opinion on this?
Ans.Digital marketing is the most booming sector. From retail, we moved to e-commerce, from e-commerce to m-commerce and from m-commerce it’s completely transferring into an all-new app world. Scope for digital marketers in India will only get bigger and better in the years to come.
Q4.How was your overall training experience @DSIM? How would you rate the trainers @ DSIM?
Ans.It was a really amazing experience. The classes are very interactive and every session was a detailed oriented session. I learned a lot about new websites-like canva,easel etc which could be of a great help to somebody who wants to start their own business.The trainers are really good. Mr. Gaurav Madaan taught us a lot of new and interesting things. Every session had something to take back. I would rate trainers 8.5 to 9out of 10.
Q5. Is there something you would like to put across to the masses?
Ans. Understand and learn the new trends that one needs to sustain in this competitive world, Do not follow it blindly but do it by giving it an extra edge for your own career growth.
Ms. Heta Desai completed her Digital marketing training from Delhi School of Internet Marketing in June 2015.
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