15 B2B marketing stats every marketer must know

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  • Surprisingly, 46 percent of B2B researchers are millennials.
  • 32 percent of B2B marketers consider themselves “sophisticated” or “mature” with content marketing.
  • 80 percent of B2B marketers have a content marketing strategy.
  • A B2B researcher makes 12 online searches on an average before they land on a brand’s website.
  • 71 percent of B2B researchers start their searches with a generic query.
  • 42 percent of B2B researchers use a mobile device during the purchasing process.
  • 64 percent of B2B purchasing decisions are made at the C-Suite.
  • 81 percent of non C-Suite employees influence B2B purchasing decisions.
  • 70 percent of B2B buyers watch videos during the buying process.
  • 81 percent of B2B marketers use LinkedIn in a new product launch.
  • 94 percent of B2B marketers use LinkedIn to distribute content.
  • 88 percent of B2B marketers use LinkedIn.
  • 17 percent of B2B marketers use SlideShare in a new product launch.
  • 54 percent of B2B marketers use YouTube in a new product launch.
  • 60% (of millennials) believe that in the next five years, everything will be done on mobile devices.
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