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Contentzoop.com, A Startup founded by DSIM Trainee

10/02/2016
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Vatsala Garg, a content developer, having an experience of 10+ years, who in the last 5 months has shown she’s definitely got what it takes to dominate a niche. Since launching her website www.contentzoop.com a few months ago, she has reached nearly 50 RSS readers! She enrolled in advanced digital marketing training program from DSIM in July 2015. She has expertise in writing blogs, website content, PPT presentations, Videos etc. and also loves writing poems and other creative content. This interview offers some great advice for content writers young or old!

In a candid discussion she shares her success story:

“I own ‘Çontentzoop’. Though I possessed a rich experience of 10+ years in Content Development, somehow I had a feeling that this field is getting obsolete. PM Modi’s digital wave was prevailing and I just searched for some related courses and landed up discovering ‘DSIM’. Without this training from DSIM, I don’t think that I would have ever even thought of launching my own website that too completely dedicated to content and digital engagement.”

An Interview with Vatsala Garg, Content Developer, Founder of www.contentzoop.com and DSIM’s Ex-Trainee

Q1.  Hi Vatsala, Tell us something about yourself? What are you doing currently?

Ans. I am a Content Developer, having an experience of more than 12 years, based out of Indore. My husband, Sharad is AVP with Yes Bank Pvt. Ltd and I have two daughters. I have expertise in writing blogs, website content, PPT presentations, Videos etc and also love writing poems and other creative content.

I own ‘Çontentzoop’, a Content Development and Digital Engagement Company, which is predominantly into developing website content and other digital engagement content for clients in India and abroad.

Q2.Interesting profile! Can you tell us what inspired you to go for digital marketing training?

Ans. Though I possessed a rich experience of 10+ years in Content Development, somehow I had a feeling that this field is getting obsolete and that I am not getting any good job opportunity with my current skill set and I should either change my domain or upgrade myself. Changing domain was impractical and just out of the question, and at that point of time, PM Modi’s digital wave was prevailing and I just searched for some related courses and landed up discovering ‘DSIM’.
Q3.  Great! We came to know you are going to launch your website very soon. How did the training help in your Career’s take off?
Ans. Without this training from DSIM, I don’t think that I would have ever even thought of launching my own website that too completely dedicated to content and digital engagement. DSIM does not only helped me understand the whole Digital Marketing, it gave me the confidence and knowledge to launch something like this.
Q4.  Wonderful! Talking about digital marketing, it is one of the highly booming industries at present. What`s your opinion on this?

Ans. Content and Digital marketing have seen a new dawn in India, and PM Modi’s digital wave further leveraged it. I am very sure that ‘Digital’ as an industry is sure to rise. It has now become mandatory for every business, big or small, to have at least some kind of digital presence, to engage its audience online. With businesses becoming global, there is no other way to reach your target customer’s other than enhancing your digital presence.
Q5.  Nicely explained Vatsala. How was your overall training experience @DSIM?

Ans. DSIM is the best ever institute I have attended when I registered for the course, I was not very sure of how training through webinars would help me understand the course, how it will be taken and how my queries will be attended. But, I was wrong, the training was so immaculate and flawless, the syllabus that DSIM offers is very vast and they covered all the aspects of Digital.

I developed my own website on WordPress, something I was completely alien to, and the result was wonderful. Training was timely, communication was clear, executives were helpful and it was a perfect value for money, sitting at your home and attending something so wonderful is appreciable.

It was an awesome experience to be trained by ‘DSIM’.

Q6.  So, how would you rate the trainers @ DSIM?

Ans. I would simply say that Gaurav sir is a friend, philosopher, guide and a true mentor, who has always been there to even clarify silliest of my doubt, was very patient and so knowledgeable at this young age that it is really inspiring. He helps me till date and I am sure he will always be there to help and support me. He has given so many tips and tricks which helped me in developing better content and I owe a lot of my future success to him.

Kunal sir too last sessions of my training and whatever he taught us was wonderful, I was a complete stranger to affiliate and Adsense, but he explained it in simple terms. I too have plans for getting into affiliate marketing and it is all because of Kunal Sir’s intriguing session.

Q7.  Well! It was really nice talking to you. Concluding our conversation, what would you like to say to the young generation struggling to fix their career?

Ans. I suggest people having some flair or knack of content development should opt for digital marketing as a career, because it is a growing industry and even if you are not comfortable with content, still as a fresh graduate you should add knowledge of digital with whatever qualification you possess, it will help you as a professional and in your personal life too.

It is an amazing course and if you attend it in the form of webinars, you just have to spend a few hours and you will see your career taking a great turn.

Vatsala Garg completed his Digital Marketing Training from Delhi School of Internet Marketing in October 2015.

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