Open Talk @DSIM
An Interview with Ritu Malhotra, Founder of Renomania.com
Renomania is India’s fastest growing and probably the only “Home and Interior Content platform” solving the $300 billion problems of “How to find the right look, whom to talk to and where to find the right products”.To do this Renomania provides a full stack solution bringing curated content (100,000 + inspiring photos), a discussion platform ( 1000’s of articles), community ( reviews and blogs ) together through Web and Mobile Apps, connecting more than a quarter million monthly active users with a high repeat of 32%.
Q1. Hello, Ritu. Welcome to DSIM. We are going to talk today about Renomania, what it is, how it all started up and what it has become. So, what is Renomania about? What makes it special?
Ans. Renomania went live in September 2015 with the idea of building India’s ultimate online destination for home and interiors design. The inspiration came both from the personal home remodeling experience of the co-founders, as well as from I and Navneet’s professional experiences over two decades, where so many clients came to them with dozens of pictures torn from magazines or downloaded from the web for ideas about how their bathroom or kitchen or bedroom should look like.
The four co-founders recognized that looking for new design ideas and then finding ways to turn those ideas into reality were huge pain points for homeowners in India. We conceived of Renomania as a one-stop destination to solve these pain points. We understand that it is not just a process but an emotional journey.
Every person who plans to redesign a house goes through three major problems such as understanding and choosing the correct look, finding the right professional to turn that look into reality and finding the desired products, fittings and fixtures. Renomania solves each of these problems.
Main tasks were:
- Creation of content including text & visual as needed for content marketing, engagement & branding campaigns as well as paid marketing campaigns
- Procuring and using available and free online tools such as Facebook applications, online monitoring etc.
We have used the targeting feature of Facebook efficiently after a lot of research so that we are able to reach out to the correct customer. Facebook ads which redirect the traffic to our site have resulted in immense traffic hitting Renomania.
Ans. Our immediate priority in the next three months is to have the country‘s largest collection of inspiring pictures and our target is a 1, 00,000 pictures, 1000 professionals and the Top Brands of the Country.
Thereafter our only single objective is to be the ultimate online destination and platform for home design with the widest range of inspiring pictures and a maximum number of service providers and product owners in the country.
Our expansion plans or priorities other than this are:
- Launch our Mobile App
- Improve Discovery
- Further, enhance our engagement with the consumers through a Discussion Forum
- Bring alive the Product Catalogue to showcase the Products and Brands who have been very keen to partner with us.
We are focusing on increasing the reach of our Social media through more engagement with Twitter, Google Plus, Instagram and other social media platforms.
“Thanks for taking out time from your busy schedule and giving valuable suggestion to our readers. Best wishes to you and Renomania from DSIM.”