Instagram started letting people post videos in June 2013.
In October 2014 it rolled out its first video ads. But even now — nearly three years since the first videos were uploaded to the Facebook-owned app — video is still a new format for brands on Instagram, one that’s growing in interest but limited in adoption.
It’s not that individuals are against watching videos on Instagram. The measure of time individuals spend watching videos on Instagram has increased by more than 40% in the course of recent months, as indicated by an Instagram representative.
Be that as it may, advertisers are moderate to consider Instagram to be a video platform, especially in light of the fact that Instagram doesn’t generally resemble a video platform.
There is a noteworthy distinction between Facebook’s video experience and Instagram’s. Unlike Facebook — or YouTube or Twitter or Snapchat — Instagram doesn’t give individuals a chance to watch videos in full screen. Rather the videos are squished into the same area inside of the feed that photographs show up. That implies a widescreen video — the sort ordinarily shot to be seen on huge screens — commonly takes up not as much as half of the accessible screen space on Instagram, with no capacity to zoom in or tap to grow the shot. That scrunched viewing experience not just hampers brands’ enthusiasm for naturally presenting recordings on Instagram additionally paying to run those recordings as promotions.
In any case, regardless of the possibility that Instagram still isn’t made for watching videos, videos from brands aren’t unwelcome. Truth be told the videos brands post to Instagram get 2.4 times more comments, by and large, than their photographs — however just half the same number of likes — as indicated by Pixability.
It’s unclear why exactly people are more likely to comment on a brand’s Instagram video than photo, but here are two theories.
First, the more time people spend with a piece of content, the more likely they are to engage with it in a deeper way.
Second, Pixability’s data could indicate that people are more likely to share videos than photos on Instagram. Instagram didn’t offer a share button for people to send someone else’s photos or videos to friends on Instagram until September 2015. But way before then people had found a workaround by tagging their friends in the comments of the posts they wanted to share, which would alert those friends to the photo or video that person wanted them to check out.
Most marketers believe that Video marketing on Instagram is better than Vine.
Here are a few reasons why Instagram as a marketing tool is a better choice for marketers:
It has a wider reach with over 400 million active users. Instagram is owned by Facebook, which has over 1.4 billion users worldwide whereas Vine belongs to Twitter, which has just 400 million users as of 2015. You can add a personal touch or create a welcoming background for your videos by applying filters. A six-second video on Vine is good to make people laugh but realistically speaking they are not the best choice. Instagram lets you talk more with its 15-seconds video feature.
That’s it for the time being. You can definitely leverage the benefits of video marketing on Instagram and boost your traffic and sales. Happy Video marketing!