11 Eye-Popping Statistics you should know about Visual Content Marketing

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1) Colored visuals increase people’s willingness to read a piece of content by 80%.

2) 80% of what you see is retained.

3) Posts that include images produce 650% higher engagement than text-only posts.

4) People are 85% more likely to buy a product after viewing a product video.

5) Posts with videos attract 3X more links than text-only posts.

6) Conversion sales increase 86% when videos are used on a landing page.

7) How much more effective has visual content been over text content in terms of key performance metrics for your market initiative?

  • 5.3% said less than 2x more effective
  • 19.5% said 2x more effective
  • 20.3% said 3x more effective
  • 19.5% said 4x more effective
  • 15% said 5x more effective
  • 0.8% said 6x more effective
  • 3% said 7x more effective
  • 7.5% said 8x more effective
  • 0% said 9x more effective
  • 9% said 10x more effective

8) Today’s fastest growing social media channels are visual based

  • Tumblr’s active user base has grown by 120%.
  • Pinterest’s active user base has grown by 111%.
  • Instagram’s active user base has grown by 64%.

9) The number of videos appearing in Facebook’s news feed has increased 3.6X.

10) Posts with infographics grow traffic an average of 12% more than those without.

11) 71% of online marketers use visual assets in their social media marketing.

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DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.