11 Eye-Popping Statistics you should know about Visual Content Marketing

16/04/2016
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1) Colored visuals increase people’s willingness to read a piece of content by 80%.

2) 80% of what you see is retained.

3) Posts that include images produce 650% higher engagement than text-only posts.

4) People are 85% more likely to buy a product after viewing a product video.

5) Posts with videos attract 3X more links than text-only posts.

6) Conversion sales increase 86% when videos are used on a landing page.

7) How much more effective has visual content been over text content in terms of key performance metrics for your market initiative?

  • 5.3% said less than 2x more effective
  • 19.5% said 2x more effective
  • 20.3% said 3x more effective
  • 19.5% said 4x more effective
  • 15% said 5x more effective
  • 0.8% said 6x more effective
  • 3% said 7x more effective
  • 7.5% said 8x more effective
  • 0% said 9x more effective
  • 9% said 10x more effective

8) Today’s fastest growing social media channels are visual based

  • Tumblr’s active user base has grown by 120%.
  • Pinterest’s active user base has grown by 111%.
  • Instagram’s active user base has grown by 64%.

9) The number of videos appearing in Facebook’s news feed has increased 3.6X.

10) Posts with infographics grow traffic an average of 12% more than those without.

11) 71% of online marketers use visual assets in their social media marketing.

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