While building a marketing strategy for the promotion of your brand or company sales, it is authoritative to have determined the orientation of your business.
Marketing activity may vary according to the nature and perspective of the source that we are selling our products to. This is where the conception of business-to-business (B2B) and business-to-consumer (B2C), stems from.
Both are the crucial aspect of marketing strategy and should be understood before implementing marketing plans. A lack of knowledge about both the marketing terms can result in poor growth and promotion of business.
Here are few differences listed below. B2B marketers and Business owners should check out this infographic by DSIM.